PressPlay + Roxio?
securitas writes "The NY Times and the LA Times (via SJ Mercury News) report that Roxio is close to a $30 million deal to buy Pressplay from Universal and Sony. The struggling joint-venture has less than 50,000 subscribers after three years. Roxio bought the Napster brand and assets at a bankruptcy auction last year and plans to resurrect Napster as a legal service."
Apple has proven that it can.
Leave it up to morals? I think the outrageous success of Kazaa and gnutella are testament to the effectiveness of this strategy. You can't rely on people being honest when there's money involved. Sad as it is, we're all thieves when we get the chance.
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the strongest word is still the word "free"