Sports Titles Named Misleadingly?

According to an accusatory column in the sports section of the New York Post, naming the 2003-season sports videogame titles as 'Sports Game Title 2004' is dishonest. The writer suggests that "..when it comes to selling video games.. Major League Baseball and all big-league sports eagerly sell their licenses and logos to manufacturers who can't or won't tell the simplest and most significant of truths.." Have you been confused by this naming method, or do you think it's fair and understandable?