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Low Cost Cinema Through Dynamic Pricing
cinesprocket writes "EasyJet, the European pioneer of LowCost airline travel has broadened its horizon into the entertainment field. easyCinema is to open tomorrow in Milton Keynes, England, offering cinema-goers cheap rate tickets as low as 20 pence (33 cents) using the same formula that made their airline company revolutionise the industry in Europe. However, according to the the BBC, easyCinema is being given the bird by Hollywood who will not allow it to show it's high cost movies for a low price for fear that it will create a domino effect in the future, like the airline industry has felt (in Europe). Given that easyCinema is willing to pay the movie producers the same price as the other multiplexes, it shouldn't matter what price they sell on the tickets at for we poor folk? Their success depends upon showing the big films and their lawyers are reported to be already mounting a case. Given that the case will be heard in England, where the MPAA have less of a hold on the government, it will be interesting whether they can bring the behemoth to its knees."
As it stands, in some parts of the not so rich world , movie tickets are just about equel that in value.
So what if the lowest possible ticket price is 33 cents? it's just like booking a really cheap flight.. teh cheapest one being the 3 a.m flight which you have to book 6 months adead for.
Why not have it like in a real theather, where the better seats, say smack right in the center, are more expensive then the left most seat in the front row?
You get to advertise cheap and you have the option of paying less for a crappy seat.
Sometimes I wish I was a plumber, then I'd know how to deal with other people's shit.
You know what... there is a cinema in Toronto that offers *First Class* stlye services like on an airline... the tickets are 50% more, BUT you get a seat in a smaller theater, with Lay-Z-Boy type seats, free coat check (a nicety for Winter in Toronto), and a cinema Peon to fetch your popcorn and water (still have to pay though)...
So although it costs more, and I feel like a snob going, it actually becomes more reasonable everytime I see a movie at the *regular* (coach?) seating... Before the Matrix was 30 minutes of commercials, 5 (!?!) movie previews (1 good 4 crap), and waiting for the movie to start (before the lights dimm) there were slideshow ads on the screen...
Paying first class is certainly worthwhile, just to avoid all the advertisements!
_CMK
Bad spellers of the world untie!