Keeping Your Apartment Cool in the Summer Time?

uvince asks: "Sure, the air is on all day at work, but when you are at home and it warms up (as the west coast is now) what do you do when a fan just won't cut it? Do you install a swamp cooler, set out a standing air conditioner, or install some air conditioner that fits in the window. How can I keep my apartment, or at least my bedroom cool? Anyone have any creative, green ideas?"