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Microsoft Prepares Alternative To Apple iTunes
bmarklein writes "According to CNET, Microsoft is working on a version of its DRM software that supports expiration of files on portable devices. Combined with a subscription service like Pressplay (soon to become Napster) that allows unlimited "tethered" downloads, you'll be able to fill up your high-capacity player with new music for a flat monthly fee. Of course it will expire once you stop paying the sub fee, but which do you think is the better deal: $7500 to fill a 30GB player (7500 songs at $1 each) with iTunes Music Store, or $120 a year with the ability to swap in new music whenever you want? How much is it worth to you to "own" the bits?"
. . . but already a failure.
Surely not even the RIAA is mad enough to trust Microsoft with the security of its' music? Oh wait...
But, seriously, a flat rate makes a helluva lot more sense to me than a per-song rate. Some songs are longer/better than others, and I'd hate to have to pay the same dollar for Blur's "Song 2", which kicks ass but is barely two minutes long, as I have to pay for Metallica's "One", which is arguably as good in its own ways and is nearly four times as long.
Penny per Megabyte or flat monthly rate, whichever is cheaper! Every body wins!
At the risk of coming off as a low-down thief (aren't we all...), why on earth would anyone do this? If you have access to a store and you're looking to load items in your pockets, I see no incentive when you can get any item you want, as many as you want, FOR FREE with a quick grab or using one of the dozens of shoplifting techniques now available.
There are, as I see it, some advantages to buying the item (directly support producers, etc.), but what's the incentive to buy this unless the customer is so clueless that they do not even know about shoplifting?
Bitchslapped. Neat.
CD: $10.
Song from iTunes: $0.99
Not paying a cent to Microsoft: Priceless
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