EA In Talks For Sega Partnership

Thanks to an anonymous reader for pointing out a Reuters report (via Yahoo News) that Sega have received an offer from Electronic Arts to form a North American sales alliance. The information, which comes from new Sega boss Hisao Oguchi, is scant on the actual details, but could be anything from a partial buy-out to simply a publishing alliance, with Oguchi saying "We have been badly beaten in the U.S. consumer video game market... If we can't resolve this on our own, then it's better to join hands with someone." Sega are still considering the deal, which could easily go the way of Sammy and Namco's failed discussions, and also denied rumors that Microsoft are interested in taking a stake in the company.