PSP Pricing, Competitiveness Analyzed

Thanks to an anonymous reader for pointing to a Yahoo/Reuters Japan report discussing the upcoming conflict between Nintendo's GameBoy Advance and Sony's PSP handheld consoles. Some of the most interesting speculation comes on pricing, where the article says: "Sony has not set a price for the PSP, a multi-media unit that also plays movies and music, but analysts expect it to sell for 19,000-30,000 yen ($161-$255), well above the 12,500 yen price tag for GameBoy Advance SP." Overall, the piece portrays Nintendo as "no pushover" when it comes to ceding GBA dominance, suggesting the PSP is not a direct competitor, and moreover, that Japanese analysts "..argue that Sony's incentive to go after market share is not as high this time because mobile games provide smaller margins, and less profit, than console games."

Comments

I'll Take Dumb Things To Say for $200 Alex

[KU_Fletch]

"Nintendo doesn't have a cool enough image to appeal to an older audience," Nikko's Fukuda said.

"What it should do is hold fast to the under-15 age group and create killer franchises based on cartoons or characters which can also be featured in card games."

Worst. Advice. Ever.