Logic vs. Emotion in Decision-Making
deliasee writes "Researchers at Princeton have announced the results of a brain imaging study showing that a battle between different logical and emotional sectors of the brain results in a decision. The study used a game theory scenario to investigate why people often make irrational decisions that actually go against their most logical best interests - as in, I would like to get _some_ money as opposed to _no_ money."
You don't really need to understand game theory to get this application of it.
Basically, two random individuals are put in a situation with a few ground rules (one being that this is the only time these two people will play this game together)
Person A is then allowed to offer person B a portion of $10; if person B accepts, person A gets to keep the remainder of the $10; if person B rejects the offered money, neither of them get any of the money.
The article is saying that people tend to reject low offers (like $1) since obviously, they want at least $5 of the money, and see less than that as unfair.