Logic vs. Emotion in Decision-Making
deliasee writes "Researchers at Princeton have announced the results of a brain imaging study showing that a battle between different logical and emotional sectors of the brain results in a decision. The study used a game theory scenario to investigate why people often make irrational decisions that actually go against their most logical best interests - as in, I would like to get _some_ money as opposed to _no_ money."
Fighting over ten bucks? If I was offered nine I'd turn it down just to watch the researcher wet his pants over the bad data point.
Now, if it were a thousand bucks, and I was offered a hundred -- that's about a good dinner out -- yeah, I'd take it if I wasn't in a bad mood. But if I were feeling surly or pissed-off, I might refuse it just to make the other guy suffer too.
A million and I'm offered a hundred thousand? It doesn't matter what my mood is, I take the money. Other Joe's got nine-hundred thousand? Who cares, I got my cash!
Moral of the story: Trying to prove things on the cheap doesn't work.