The New York Times On Neuroeconomics
ravenousbugblatter writes "The New York Times technology section has an article discussing the increasing attention that neurologists are devoting to the study of the human mind in relation to economics. It looks like John Nash's game theory could have yet another application."
at what point does this kind of research (and subsequent advertising that arises from it) become more like pulling levers on human money-machines (you WILL buy Alex Chiu's immortality rings...) and less like a free market proposition (I got these rings. Want em? Don't want em? OK.) ?