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TiVo Data Collection Ramifications

Posted by michael on from the messing-up-the-business-model dept.

www.sharkdefense.com writes "Businessweek has an interesting article on a new TiVo technology which allows ad executives to see which ads are skipped on the DVRs. Thank goodness they still don't know if you went to the bathroom for a break or to the fridge. The article is an eye-opening read."

1 of 376 comments (clear)

  1. HAHA by Anonymous Coward · · Score: -1, Flamebait
    Just 39% of viewers watched ads during the highest-rated network TV show, Friends, vs. 75% for the 45th Annual Grammy Awards and 58% for Fox reality show Fear Factor.

    So stupid people watch more ads! Ha!