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Microsoft Cuts Xbox Prices In Asia

Posted by simoniker on from the cutting-competition-down-to-size dept.

Thanks to an anonymous reader for pointing to a Bloomberg story discussing Microsoft's price drop to $179 for the Xbox console in Asia, excluding Japan (which is still retailing the console for 24,800 yen, or just over $200.) According to the article, "Redmond, Washington-based Microsoft is lowering the price of the Xbox to make it more competitive against Sony's PlayStation 2 and Nintendo Co.'s GameCube in Asia where it has struggled with low demand and software piracy." Some software is also being reduced in price, and the piece also quotes a Japanese analyst as suggesting: "The move may be aimed at getting ahead of PlayStation 2 before the game machine becomes fully popular in the region.. the Asian video-game market is still at an early stage and even PlayStation 2 sales are not that big yet."

1 of 28 comments (clear)

  1. Quickest way for X-Box to sell over in Japan by Anonymous Coward · · Score: 5, Funny

    Rename it to MEGA HAPPY HELLO KITTY BOX. They wouldn't be able to keep the shelves stocked.