Sega's Midwest Alien Horror Plans

Thanks to GamePro for their report discussing the Sega Japan development team researching a next-gen horror title in the exotic environs of Carbondale, Illinois. The original report from the Southern Illinoisan mentions that the Sega team are "..documenting Carbondale from every conceivable angle" for this unannounced alien-invasion horror title, which, according to Sega producer Cord Smith, is "..being built from the ground up for the U.S. market, [and] will be one of the biggest Sega titles of next year." But this unexplored environment is evidently most educative for the Japanese developers, as Cord says: "It's a challenge for them to see even the most mundane details. What does a normal U.S. bathroom look like? What does a family room look like? How do people watch TV? How do people decorate?"