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Scott McCloud Tries Webcomic Micropayment
jaime g. wong writes "Scott McCloud's latest comic, 'The Right Number', is finally available online... for just 25 cents! McCloud has discussed the concept of micropayment for online comics before; let's all hope this idea, using BitPass technology, will succeed." There's more info via a a Comic Book Resources article, and Tycho over at Penny Arcade also has opinions on the micropayment route: "..if you have enough readers who care about your work to go through all that rigmarole, you could succeed with any business model... I see it as a model for compensation, lined up with the other models for compensation, like at the police station."
But, "me too". What about people who can't (teenagers, for example) pay online? Is there something that will allow them to still read their much sought-after content (mailing in a money order to pre-pay, or something along those lines)?
There's an old PA comic where they mock Scott's love of micropayments here.
In today's PA Tycho clarifies this somewhat by making an interesting point about micropayments: they can only keep you afloat if you get lots of them. And if you're a comic producer getting that much attention, you can probably survive by selling ad space, merchandising, subscriptions etc. So the numbers needed to make micropayments viable are probably similar to the numbers needed to make web comics viable (in a business sense) full stop.
Vino, gyno, and techno -Bruce Sterling
The reason why it failed for him was because he put the weight of the model on the individual people's honesty. Over the Internet. The anonymous Internet.
If he had simply just charged a flat rate for everyone, not this "download for free but please pay" crap, it would have worked much better. If he wanted, he could have always provided a free chapter or two. A blind man could have seen the fate of that of little fiasco coming a mile away.
Auto-reply to ACs: "Truly, you have a dizzying intellect."
What Stephen King tried, and what failed, was a donation system -- the book was available for free download to anyone who wanted it, and then you were expected to pay some amount of dollars if you supported the author's choice to make the book chapters available freely.
With these micropayments you pay first, then access the content. Just like a porn site, but cheaper and with less fake boobs.
If they put no copy protection on it, you'll just steal it.
If they put copy protection on it, you'll bitch about fair use, wait till someone brighter than you hacks it, and then steal it.
Does that sum things up?
Would be somewhat modeled on Apple's iTunes Music Store, with a bit of O'Reilly bookshelf thrown in. People could download an app, for free. It has exclusive access to a large number of online web comics. A person can enter their credit card info in the app (stored in the online store for one click purchasing, like amazon and apple use). They can view a small number of example strips from each comic to get a taste for them, but to view them regularly must subscribe to a script. Subscribing doesn't cost anything, but whenever the person looks at a non-previously viewed strip ina subscription, it adds a small amount, maybe 10 cents, to their bill. To explain my reasoning some: the reason for a standalone app is to make the experience very fast for the user, and continuous, unlike using a web browser. It should feel like a normal app (though a lot of the viewing could be done in a specialized markup language, like the iTMS). It also makes it much easier to do transparent micropayments. The example strips thing is obvious. It would also give the author a way of controlling the first look at their strip, a common problem with online comics (bad first impressions). The subscription thing is to prevent buyers from getting "I really didn't want to look at it" syndrome as easily. If they have to choose a strip as one they regularly want to view, it's a lot different from idly clicking a strip and having to pay 10 cents. It also makes in app organization easier to handle and use (since having an option to view a strip, and having a handy shortcut to it in your sidebar would be synonymous). You know, now that I think about it . . . *starts looking into how much it costs for a one click license*
For to end yet again.
Because those services have a minimum service fee charge that is greater than/equal to the micropayment itself. All the money would go to Amazon or Paypal.
Personally I don't think micropayments will work because it goes against the basic way we all use the web. You fire up a web browser, you navigate to where you want to go, stuff shows up in the browser window. The stuff in that window you pretty much never worry about paying for.
:) But my views on this are a little extreme, and really, I only apply them to my own works (in fact, I decided to no put something in a magazine publication because I decided that it was ripping people off to make them pay for it first)
:P
I think that when people spend money, and it doesn't matter how much, they like to have something tangible in their hands. A book, a poster, whatever. Having to pay to just look at something. Paying for gif or jpg files arranged on your screen (or flash versions, whatever) just doesn't feel like it has any value. I think people just don't warm up to the concept. Its like the whole DivX thing - it failed because people did NOT like the idea of owning a disk and having to pay for each time they viewed the what was on it. It was like 'I own this, yet I am locked out'. Video Rentals work fine, because we use something tangible, and we return it. We've paid to use something tangible, and we gave it back.
The web is a little similar to that - we expect to be able to access stuff when we go to a site. Successful pay for content sites usually work because the gateway to that content is a subscription fee and you get a LOT of content in return. Webcomics don't work well under that because, well, its hard to produce that much content that quick ^^;;;. Comic require a lot of work of a long period of time. In fact, one of the nice things about comics is that they have the ability to improve over time because the creators get better, and they build a backlist of comics to view - the body of work slowly becomes something of value over time.
By the time you work up to have enough content that is worth charging for, you cant suddenly make your archives pay-only. At least, I personally feel its wrong. Making something that was once free suddenly a pay thing doesn't work, and just makes people feel like they are being used and abused. After all, it's the readers who have been reading and finding the comic and the site that have made it something of value in the fist place.
The micropayment idea is, logically, a wonderful idea - small payments for small bits of content. Biggest problem it has, to me, is that it smacks of metering - people hate being metered. People like to relax while going thru things - ask most people, they'd rather pay a bigger fee for unlimited usage than worry about what their bill will be later - even if it's more expensive in the long run. People spend money emotionally, not with the logic portion of their brain.
People hate 'pay for what you use' models. The more media companies push this idea that it's the viewing of the content that you are paying for, the more people thumb their noses and download mp3s and fire up bittorents of DVD rips.
Making the nature of the digital world work with the way the confluxicated human mind works is not always an easy task. While I said it wont work, I think its very much worth a try. I have a bit of a personal issue with making people pay for anything art related, because I don't feel that just viewing , listening, watching or reading anything creative should ever be paid for - there is enough money to be made in between the cracks with the incidentals that all this worry over actually getting paid for content sometimes puzzles me
Yet, somehow, I've managed to survive, and its not right for me to think that others might do it the same ways I have. Maybe micropayments are the thing, I dunno, I just draw stuff, what do I know
piro
::: fred hides at fredart.com
First, the idea that every website is going to start charging people per page is asinine. The sites that try to nickel and dime you to death will end up in the same graveyard as the sites that try to advertise you to death. Don't you already mentally blacklist websites doused in crazy blinking Flash ads or shoshkeles? Most of us will just add the nickel-and-diming sites to the same pile. And advertising will always make more sense than micropayments for large, brand-oriented sites like CNN.com.
Second, the BitPass model isn't going to spring any sudden credit card surprises on anyone. It's essentially the prepaid phonecard model applied to online content. You buy a BitPass card for as little as $3, spend it in nickels, dimes and quarters on your favorite webcomic, band or online beggar, and you're done. Buy another card if you want, or don't. It's pretty simple.
Third, I've often heard people saying things like "I think an entire cent is too much" for online content and "it better be DAMN well WORTH it!"
Let's get some perspective. Name anything that provides more than 15 seconds worth of enjoyment for a dime. Give it a shot. Even a quarter. What can you buy for a quarter? Anything? You probably couldn't get a hobo to kick you in the nuts for a quarter. Whining about the epic, tragic loss of a dime? That's comical. Griping that even an entire cent is too much to support the artists you like? That's insulting.
Scott's comic is a good example of the value of micropayments. It's worth a quarter; it's not worth $7. There are all kinds of creators out there who are excited about micropayments because they know subscription or donation-based models don't work for them. There are worthwhile websites that aren't ad friendly that are creaking under the strain of overwhelming bandwidth bills. Micropayments enable them to survive and flourish.
Tycho's quote that "if you have enough readers who care about your work to go through all that rigamaroll, you could succeed with any business model" just isn't true. If you have 10,000 readers who are willing to spend 25 cents a month on you, then the only way you're going to get that money is through micropayments. Period. With micropayments, you're a creative indie superstar making a living; without them, you're just another schlub barely keeping his website afloat.
If BitPass succeeds -- and with the engine of webcomics behind them, I think they actually might -- it will change the web. Not in the drastic, market-mad campfire story ways, but in the amount of enjoyment and information we'll be able to squeeze out of the web. There will be more websites worth going to, more musicians being rewarded, more webcomics worth reading, more webloggers not just blogging but reporting.
I'd say that's worth a quarter.
He who refuses to do arithmetic is doomed to talk nonsense.