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Gator-style Overlay Ads Are Legal, Says Court

donutz writes "C|Net has the scoop: "A federal court has ruled that pop-up ads for rivals of U-Haul International, placed atop the moving company's own site by a third-party software application, are legal." In this case, it was ad serving company WhenU.com placing the ads, but this decision could have a big impact on the court cases that involve competitor Gator."

2 of 436 comments (clear)

  1. Re:The ads probably should be legal by Xerithane · · Score: 1, Flamebait

    I think Gator, et al, are guilty of not being completely honest with users about what they're up to.

    Gator puts everything on their website, and on GAIN. How much more honest do you want them to be?

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    Dacels Jewelers can't be trusted.
  2. Re:The ads probably should be legal by Xerithane · · Score: 1, Flamebait

    Nowhere in the following does it say "We will replace ads with those from our subscribers at our discretion, and overlay ads from our subscribers on top of others' ads."

    "GAIN occasionally displays various forms of pop up ads in a separate window on users' computer screens." On the front page of Gator. You even quoted it. Are you really that clueless? What do you expect them to do, make it blink and flash and play sound through the speakers? They tell you exactly what it does, and if you don't like it, don't use it.

    It doesn't make them spyware, it's makes them adware. They pay a lot of software developers to work on their projects. Coming from a group of developers who constantly whine about not getting paid for their work, and replace ads on your own computer, you sound like pissed off 6 year olds.

    --
    Dacels Jewelers can't be trusted.