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Adobe Drops Mac Support For Premiere
Theaetetus writes "In a story on MacCentral, it's revealed that Adobe Systems is dropping support for the Mac in the new version of video editing app Premiere: 'If Apple's already doing an application, it makes the market for a third-party developer that much smaller,' said David Trescot, senior director of Adobe's digital video products group. In response to the news, Apple issued a statement welcoming Premiere customers to make the switch to the Mac and Final Cut Pro."
Post #1! This has become a very popular thing for developers to do nowadays...lost your will to innovate? Blame it on the other guy. What I don't understand is how this happens when it seems clear to me that people have learned to compete with Microsoft, arguably the most anti-competitive entity in the business, so why is it that they cannot compete with Apple, a company with significantly fewer software titles and an overwhelming demand for the portage of many common applications from the Win32 side of things? Just my two cents.
I'm not too sure about this... Final Cut Pro has a pretty large userbase in the Mac world. I guess when you are used to being the only bully on the block, and have thus come to enjoy forcing people to pay your extremely high prices (since there isn't anywhere else to go)
This comment doesn't really apply, since 1. Adobe hasn't had a monopoly or near-monopoly on the Mac platform for quite some time (Final Cut in it's various flavors has been around a while), and 2. Final Cut Pro is actually more expensive than Adobe Premier.
This is Adobe's way of punishing Apple for trouncing on their business. It also shows that Adobe will try to reclaim that lost Macintosh business on the Windows side of computing, by forcing those Mac users to purchase a Wintel PC to continue using Premiere. This stratedy has a two edged attack: 1. Adobe still keeps its business and 2. Adobe attempts to hinder Apple's hardware sales by forcing Mac users to the Dark Side into being assimilated as BORG DRONES.
Who cares? Adobe, like Microsoft, is slowly being made a moot point on the Macintosh platform. Adobe- like Microsoft, has always had the "you should be grateful to be doing business with us" kind of attitude. As the story poster says- Apple says "sure, come on over Adobe users!"
I worked at a company that did plugin development for Premier and After Effects- and not a day went by without Adobe getting pissed off about something. They'd accuse the their 3rd-party plugin development community of giving out prereleases. They'd "change their mind" about giving the company developer licenses. They were constantly getting upset about the slightest things developers or marketing people said at tradeshows. Each little temper-tantrum from Adobe would take hours of people's time to "fix"(fix being "kiss adobe ass until they're happy".)
The funny thing is that when you act like that, everyone else puts up with it, but slowly works to make you irrelevant. This former employer is doing great business with Apple- their plugin is included with every copy of Final Cut Pro, and while I was still there, I never heard a bad word about relations with Apple.
Please help metamoderate.
Adobe is probably doing something very stupid. While products released should be profitable, even if they are break even, if you have an assortment or portfolio of other popular packages for that platform, you end up hurting yourself.
imo, Adobe has 3 signature products--Photoshop, Acrobat, and Premiere. They just dropped one for Mac.
Furthermore, in some ways, this sends a negative signal regarding the potential of dropping other Mac products, no matter the PR spin on this. People will look elsewhere possibly sooner. Some will migrate to a wholly different platform (your 2nd point), x86 and MS OSs. However, Mac users tend to be a little more brand centric, so they will likely look to some other product sooner. If the company has shown one product may/will fail, what about the others? (If people perceive a bank to be unstable, even if it isn't, the bank may become unstable from such a fear.) Adobe Photoshop and similar products are stil quite popular and profitable for Adobe on OS X. Abandoning one of them sends a bad signal.
I wouldn't be surprised if downloads for the GIMP increased over the next few months for OS X users. The only problem with GIMP besides it being sometimes tempermental is, afaik, that it does not support commercial color syncing technology (like Pantone, stuff for digital commercial printing, since that tech tends to be heavily patented--please correct me if I'm wrong, since I'd like an alternative). That tech is something photoshop has, and is something most professionals find critical in their work.