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Real-World Hyperlinks
RunAmuk writes "Wired is reporting about being able to "Point and click your mobile phone at a poster in London movie theaters this July and you'll be able to directly access the movie's Web page." While there are many practical uses for this technology, like in museums as the article suggests." I'd like to use it at video rental places and CD stores to get product reviews.
Is it me or does this seem like nothing more than making a movie poster an RFID and a cellphone a portable reader?
I have often regretted my speech, never my silence.
-Xenocrates
For example, it could be used in museums and galleries, where visitors could download high-quality audio and visual content about exhibits.
.02
Will this hinder museums from adding both visual and audio cues to their exhibits? I personally think that cell phones should be banned in public places such as museums and this will just encourage Joe to hop on his cell phone and chat with Mary while I am trying to enjoy some peace and quiet.
I saw some really interesting usages of computers in museums (like here, I realise this is more of a piece of art, but you get the idea).
Keep the cell phones out and enjoy getting away from things that you see and use everyday.
Just my worthless
I saw the *applications* described in the articles, but reallistically, how much time does that save? Yes, you are taken directly to the web page, thus providing a measure of convenience of not navigating to the page yourself, but I can't see widespread use of this technology for the applications mentioned. To me, any review of a movie, which you are sent to by those advertising the movie, has to be at least a bit biased.
.who wants more ads?
Besides. .
A long habit of not thinking a thing wrong, gives it a superficial appearance of being right.
-Thomas Paine
Wouldn't it be easier to visit a website set up for this purpose and send the locational data to get a lookup of everything posted for those coordinates?
That way, we wouldn't be limited to the information that was paid for in the case of a movie theater being linked to the "official" site.
Actual reviews could be posted, dare I say, moderated upon as well?
But when I leave the computer I don't really wanna take it with me. I don't wanna phone that can get internet. I want a phone that is simple... I have a dad that has a pda, digital camera, gps. Its beyond annoying when you have to stop because someone in your group has to check the gps corodanites for the place you are at. Technology is great, But so is this world. Lets enjoy the world and technology, But make sure that we have a balance. If your balance is take your pda everywhere with you then thats your choise.
How are the phones choosing what to "receive", point and "click"? thats a little vague. And what happens if someone slams a bunch (of different ones) up on a wall, which tag, or do you get them all? Who will administer all these tags? Can coke go around and plop them on pepsi billboards? Can a prankster (heheh) make some to well, in essense spam users with their messages? It sounds like a cool idea, but the implementation issues sound potentially horrible.
Sehr geehrter Toilettenbenutzer!
Just what I need, people turning their phones ON in the theater. The last thing we need is encouragement to bring more phones.
I'm sure that the rollout of that would never involve the media companies signing on (or walking across the hall) with the phone companies to control that content.
"This 'Cell-O-Matic' review of this fine MGM movie, brought to you by...MGM"
You know what?
It's hard enough
to read the current
text on my cell phone
that has a screen no
wider than this mess
age. I can't imagine
reading lengthy discuss
ions of art works and
paintings on a cell
phone. I think my thumb
would break from hitting
the scroll button const
antly.
No, they aren't kidding. The industry is not going to be afraid of that if the review site is owned by the same company making the movie, which I guarantee will be the case. Every movie distributor will want a piece of the action to make sure the information you see and hear about THEIR movie is exactly what you should be hearing (in their minds). They will *pay* for that priviledge. And if your cell minutes are used to do this, so will you.
"Love is like pi - natural, irrational, and very important." (Lisa Hoffman)
Why would they have to charge for this? With this new technology, Spam and popup ads will finally be able to escape from the computers into the community at large where they can really wreak havoc.
People think billboards are sight pollution, well, we ain't seen nothing yet. Ten years from now, you won't be able to walk down a city street without a bombardment of media messages.
Just like the Internet, all these media messages will be free!!!!
As a few funny posts have pointed out, you'll never see reviews for products in the stores, and if you /do/ see them, you aren't going to see the really terrible reviews--accurate, perhaps, but still bad, so their accuracy is irrelevant--in the store next to the aisle where you'll find said reviewed product.
Not to take the opportunity to take a shot at Microsoft (seriously), but IE does something in the same mindset. Rather, it doesn't do something:
It doesn't block pop-up windows. Why? Advertising is what would be blocked, and Microsoft wants more people to advocate its browser. If company A has a product that company B is going to hide or recommend you don't touch, company A won't care about company B's method of delivery.
Capitalism(tm): Pro-consumer all the way!*
*void in the real world
Mikey-San
Karma: +Eleventy billion (mostly affected by watching Celebrity Jeopardy)
Except that it is a different product with different technologies made by a different company with different functions.
The system in the article you reference is based on the location of the phone, whereas the system in this article is based on the location of the tag.
Amazing what you can learn from reading the article, eh?