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ESPN Football's Bizarre Viral Marketing?
LilSerf writes "Four days before Sega debuted their new 'first-person football' feature for ESPN Football 2K4, a mysterious personality called Beta-7 premiered a site detailing the injuries he suffered as a beta-tester for the game. The site is a blog going back to March 21, 2003, the day he first claims to have tested the game and blacked out as a result. The story includes mysterious packages from other injured testers, surveillance footage of his 'episodes', and bootleg video of the 'secret' game features - suspiciously not posted until after the official announcement by Sega. Consensus in the boards on his site seems to be that this is a hoax by Sega - what do Slashdot readers think?"
That if I become a slashdot subscriber and choose to turn the ads off, all the stories here will be turned off as well?
Seems that way these days