Matrix Reloaded on DVD Before Revolutions
SycloneFX noted that the Matrix Reloaded will be
available
on DVD on Oct 14, just 3 weeks before the release of Revolutions. This is noteworthy because normally there are large time spans between releases of DVDs and Sequels (although LotR had a special edition released only a few weeks before TTT).
This was the plan all along. The reason why the film is coming out at this time is because this is the earliest they could release it. The said that they were doing this because the cliff-hanger at the end of the second movie was so much that they would be killed if they waited the normal amount of time to release the sequel.
"Men lie."
"Yeah, about sleeping with other women, but never about bioluminescent plankton."
-Dan Brown
Seems like the logical thing to do. Release a DVD of the last movie, getting the Matrix franchise back in people's minds. People can watch Reloaded to refresh their memories on the plot so far before going to see Revolutions. A buzz builds in anticipation of the upcoming theatrical release.
It's just "strategized marketechture" at work.
This seems like a pretty half-assed DVD to me. We all know the term "Special Edition" has no meaning anymore, but it's pretty obvious they've rushed this out to coincide with the release of Revolutions.
Take a good look at those "bonus features." It's a few featurettes, the kind of vapid press release crap you see on HBO before the movie's released. No commentary. No deleted scenes. Why do they need a second disc for this?
There's already talk of a genuine special edition (scroll to the bottom of the article), after the Wachowskis are done with the Revolutions hoopla. If you're not willing to buy a movie twice, you're going to be kicking yourself later.