Game Makers Aren't Chasing Women

Thanks to Wired News for their article discussing what videogames women are playing, and whether the mainstream games industry is serving them well. According to the piece, "Observers say the industry isn't exactly rushing to make PC and console games that appeal to both men and women, let alone women alone. That's despite the massive success of games with crossover appeal, such as The Sims." However, a researcher on the subject suggests being too calculating doesn't work either: "Making games in which you get women to do 'women things' isn't a very successful strategy." So what does?

Comments

Re:Popcap games

[Anonymous Coward]

Off topic - but tetrinet is at http://www.tetrinet.org/

Re:Problem for ya.

[brejc8]

There was an interview with the guy who invented pacman. It was made for girls and the guy was sitting in a fast food place eating pizza wondering what girls like to do. And the only thing he could think of was eating.

I think we are trying to solve the problem of "How can we get girls intrested in computers?" while its probably as silly as trying to solve the problem of "How can we get boys intrested in playing with dolls?"