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Build-to-Order Cars?

Posted by ryuzaki0 on from the side-order-of-ram-and-a-free-printer dept.

MadMonk writes "Baseline has an article about a new car company that wants to be 'the Dell of the auto industry.' Build-To-Order, Inc. could turn the auto industry on its ear. At worst, BTO will be an interesting technology petri dish. I want a customized car to match my customized computer."

2 of 346 comments (clear)

  1. custom? by JeffSh · · Score: 5, Insightful

    isn't calling a dell computer a "custom" computer a bit of a stretch? they're interchangable parts, its not like they are custom built.

    it's henry fords interchangable parts manufacturing line, but with mcdonalds order panels telling the monkey what part to put in and where. I don't see the big innovation with so called "custom" pc's...

  2. The article by Anonymous Coward · · Score: 5, Insightful

    "The preconceived notion is that the network will run Unix, but I came to the view that this is a unique opportunity, so why take something that's decades old?" says Lele.

    By that logic, the concept of a internal combustion engine is over 100 years old, and seats are thousands of years old. Maybe he shouldn't use those either.