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My Pal Mickey -- Interactive Theme Park Doll

Dan Howland writes "Big Ruxpin is Watching You: Once again, The Firesign Theatre's I Think We're All Bozos on this Bus proves itself to be the science-fiction story where the most stuff came true. If you recall, a hacker named Clem traveled through the Future Fair, followed by computer generated Holy-Grams who popped up and said things like, 'Why not try [WALL OF SCIENCE], 'cause it's my favorite!' Leave it to Disney to perfect that spooky technology with My Pal Mickey, an interactive talking plush doll that knows where it is inside Walt Disney World, and tells you trivia as you move through the park. Ah ha, but even better (at least from Disney's standpoint) is that, just like the Holy-Grams, My Pal Mickey feeds the info back into the central computer system, so Doctor Memory can track people's movements through the park in realtime. (Of course, these data will be skewed because they only track people who buy the dolls...) Here is another link, with the interesting, Asimov-like sentence: 'He has a strong sense of self-preservation, and reminds you to put him some place safe when you get near water play areas, or on wet rides.'"

12 of 205 comments (clear)

  1. Re:Thank God it's opt-in... by aborchers · · Score: 5, Insightful

    But maybe people don't care if they're anonymous anymore... maybe they want a talking AI Mickey doll to tell them what to think... I know that I don't want that however.


    Lighten up, dude. It's a freaking toy adding another layer of interactivity to a theme park, hardly more sinister than the 100 Years of Magic badges they had last year that would blink when you were near a parade, etc. As for their tracking you, Disney's imagineers are masters of queue control and optimization precisely because they put a tremendous amount of energy into studying how people move through their parks. Absent any evidence that the doll is correlated to an individual, e.g. by ticket or cc# used at purchase, I hardly consider extending those studies with this doll an invasion of privacy.
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  2. Physical World lagging behind the internet by bjorky · · Score: 2, Insightful

    So this is effectively the physical conterpart to a tracking cookie?

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  3. Who the fuck cares if they're tracking you? by SuperRob · · Score: 5, Insightful

    Seriously, does it really matter if they're tracking you, and if they end up using that information to change or plan new theme parks? Quite frankly, isn't that exactly what we should want? We're the guests, and anything they do to make the parks better for me is great. Carrying around a MPM seems to be the perfect way to tell Disney what interests me at the park without having to actually TELL them.

    1. Re:Who the fuck cares if they're tracking you? by LostCluster · · Score: 3, Insightful

      Using the word "guest" to describe Disney theme park customers is an indication the parent poster at some point in time worked for one of Disney's parks.

  4. The Disney World Experience by Landaras · · Score: 4, Insightful

    Initial Disclaimer: I hate Disney as a company as much as anyone here thanks to their political and legal activities.

    Less than a month ago, I spent a week in Disney World with my disabled mother. (Don't knock the situation: I got to stay in the Grand Floridian, eat lobster for every meal, go parasailing, etc. for FREE)

    The one thing that really struck me about the park / resort is that they sell an experience. Every last employee (they call themselves "cast members") from the ticket taker to Security to register operators is SINCERELY dedicated to serving you and ensuring that you are having the time of your life.

    Since we were staying at the Grand Floridian, we didn't go past the front gate (and back into Orlando) the entire time. It was culture shock once we returned to The Real World, just because of the level of apathy in customer service shown to us at the airport, restaraunts, etc..

    I was honestly saddened that it is not possible for me to spend my own money on a future time at Disney World without being morally inconsistent. The Disney World experience that they sell is incredible, and although I did notice these dolls in the stores, I didn't realize the full potential of them. I'm not surprised though, as you can tell how the "personalized" attention it would give a youngster would be near-magical.

    On an aside, I'm an outspoken Evangelical Christian, and whenever I talk to people about the trip and my hatred of Disney as a corporation, their reaction is always "Is it because of Disney's embracing of homosexuality?"

    My respone is that I could care less about that, and inform them of copyright extension, bought legislation, etc.

    My point here is that I've seen passion on these boards that can rival and often surpass those of many Evangelicals I know. Why are we not mobilizing to inform the public at large and/or get things changed? Even if we're scoffed at as idiots (as many on Slashdot would at a Christian boycotting Disney for the above reason) at least the public WOULD BE AWARE of the issue.

    I contacted the EFF as soon as I got back to find out about volunteering a consistent 5-10 hours a week, but was told that since I'm in Ohio they don't have the resources to administer remote volunteers.

    - Neil Wehneman

    1. Re:The Disney World Experience by LostCluster · · Score: 4, Insightful

      The fact is, Disney's use of the term "magic" is exactly right. The company is a master at creating experiences that seem amazing to people, not just kids but adults as well.

      Disney embraces whatever they need to embrace make the experience they're selling enjoyable. Family values one day, gay rights the next. They celebrate the spirit of creativity, yet don't want to let the copyrights on Mickey, Minnie, and their friends expire. The fact is, they're taking money from as many people as they can as fast as they can, but most people don't notice, and most of those who are smart enough to notice see that they are getting quite a fair value in return for the money they spend.

      The Slashdot FAQ even adknowledges this problem. Corperations take our money, but they also provide us with the TV shows, movies, theme parks, and other things we enjoy in our free time. And besides, anybody who has a 401k accidently owns a few Disney, Viacom, Clear Channel, Microsoft.... shares through mutual funds. So, a sliver of those dollars they take from everybody is getting shoved into our back pockets anyway. Life is full of those contradictions. Don't dwell on them too long... they don't really make any sense anyway.

  5. Will Woz's technology wind up in themeparks? by silentmusic · · Score: 2, Insightful

    Remember just a few weeks ago when Woz's lasest press release was a Slashdot story? Here's a brief summary (nah I don't work there):

    "The wOz Platform(TM) system includes an innovative wireless network, a system reference design, and an online service that serve as the foundation for a range of location, status, control, and communications solutions for consumers and businesses. The heart of the wOz Platform is the wOzNet(TM) network, a unique local wireless network that provides long range and long battery life at a low cost."

    Anyways when we tried to figure out how this could be used one of the few obvious places was to track people in themeparks. I couldn't really figure out why Woz didn't put a GPS unit in every tracker, but I guess that they figured out a way to make it cheaper but only having a certain number of unit with GPS (maybe think of those as pseudo satellites) and then other units that are able to find their location based on the GPS units.

    My basic question was how to you guarantee a suitable number of GPS equipped units in close proximity, and a theme park not only answers that question, but it helps to explain what exactly you would want to track. Kids are always getting separated from parents in theme parks.

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  6. Oh come on... by SuperKendall · · Score: 4, Insightful

    You are in the middle of Walt Disney World, probably the most monitored and carefully controlled environment on the planet, and you are worried about a doll giving away your last location near a beacon???

    I would say if you are the least concerned about Disney tracking you when on-property, you should instead stick to your cabin in the Black Hills.

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    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Oh come on... by Alsee · · Score: 2, Insightful

      Walt Disney World, probably the most monitored and carefully controlled environment on the planet

      Nope, they easily fall to second place compared to casinos.

      It only took about 30 seconds for the video cameras to spot my "peculiar behavior" and have plain clothes security tailing me. What was my "peculiar behavior"? Walking quickly and rapidly looking back and forth.

      Once I found the freaking bathroom the security guy ACTUALLY FOLLOWED ME IN and watched me piss.

      Every square inch of casinos is covered by six remote controled zoom cameras - including the hotel room hallways.

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  7. Re:Thank God it's opt-in... by Eric+Destiny · · Score: 1, Insightful

    You are one sad, paranoid, hateful motherfucker aren't you?

    You don't think your kids would love to have Mickey talking to them as they walk through Disney World? Unclench and enjoy something for once.

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    "The meek shall inherit the earth, the rest of us shall go to the stars." Isaac Asimov

  8. Re:Wow, that could get annoying... by netsharc · · Score: 2, Insightful

    I am a bit skeptical about the tracking capabilities of the doll. The functions it has only needs input, not output, so it probably only has an IR receiver in its nose, but not a transmitter.

    If you do find a transmitter in there, then Disney does have a capability to see where each doll is and track its movement, probably by making it send a UID everytime it receives a signal from a nearby transceiver.

    I don't see what's evil about wanting to know what people find interesting or not in your own themepark though, but I agree there's a lot of ways this technology can be abused.

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  9. Intercommunication? by joepeg · · Score: 4, Insightful

    How long until they insert individual-doll transmitter/sensors to determine how close one doll is to another?

    Imagine waiting in line for a ride with 30 kids standing right next to eachother, each with their own doll, each of which is saying the same exact thing, only 2 seconds apart. I just might grab one and strangle it.

    If they could communicate, they could tell eachother to shut the hell up. That would be pretty entertaining. Of course I only see this going in the direction of the dolls having annoying, long, drawn-out conversations about each 'interesting' aspect of the park.

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