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MPAA Opens Anti-filesharing Website

PontifexPrimus writes "The MPAA's new advertising campaign against movie piracy has a home on the internet. Did you know that 'Network users have a back door to your hard drive while you're online, thereby seeing your personal, private information, such as bank records, social security number, etc.'? Learn about the dangers of filesharing!"

34 of 775 comments (clear)

  1. One word. by James+A.+A.+Joyce · · Score: 5, Insightful

    The be-all and end-all word: FUD.

    Need I say more?

  2. So. by emf · · Score: 5, Funny

    I ran a file share app, someone "hacked" my computer and put those .mp3's there. It wasn't me. ;)

    Anybody mirror the site yet? ;)

    1. Re:So. by darkwiz · · Score: 5, Insightful

      "You also become a distribution source for illegal downloading of movies, music and more, which makes you just as responsible if you had downloaded the movie yourself."

      Not according to the law.

      No, you are guilty of contributory infringement. Having a filesharing program running, and sharing copyrighted files from it - you are knowingly distributing copyrighted materials. By the law, you do not have that right, only the copyright holder does, unless they have specifically given you that right.

      It is in no way comparable to loaning someone your car, because the primary use of loaning your car is legal. If you knowingly give people access to resources that you are aware they are using to commit a crime, you are generally guilty of a crime as well.

      The key word there is knowingly. You pay someone to kill someone: you have broken the law. You give them a gun knowing that they are going to use it to murder someone, you have broken the law. You give them the keys to your neighbor's house, knowing that they will use them to rob their house - you have broken the law. If you loan them your car knowing that they will use it to rob a bank, you are not only incredibly stupid, but also guilty of a crime.

      You'd have to be pretty naive to think that people aren't going to use your filesharing of "J-Lo and Ben Affleck Cavort Around, Pay Us Money" to download it illegally, and stupidity is not generally a legal defense. In otherwords, you are knowingly facillitating the commission of a crime, and would be extraordinarily hard-pressed to argue otherwise (unless you were distributing licensed, or free media - in which case the **AA isn't your problem).

      In the least, all these actions are "Aiding and Abetting" or criminal negligence. In the worst, they are conspiracy. Filesharing of copyrighted works is no different, although of considerably less gravity then the above crimes.

      Please people, a little sanity here. The **AA are overblowing things, but distributing copyrighted works with normal, restricted distribution rights is illegal. Period.
    2. Re:So. by Qzukk · · Score: 5, Insightful

      You'd have to be pretty naive to think that people aren't going to use your filesharing of "J-Lo and Ben Affleck Cavort Around, Pay Us Money" to download it illegally...

      Of course, what if I'm sharing mp3s of my garage band? Or a friends' garage band? Or if I got all the garage bands in my neighborhood together and put them all up?

      See, it is not as hard as you'd think to come up with a sane, nonillegal use of filesharing. If I had a garage band it would be natural to post my music online to spread awareness and to see what other people think of it. Take a look at the Minibosses or God Ate My Homework.

      Or, lets say you have an incredibly popular site or you know your site is about to be hit by /. You could toss your site into freenet and post the key, or set up several torrents for it and post links to the torrents.

      So now, to mangle one of your analogies, since its obviously illegal to loan someone their car to be used in a bank robbery, should you be banned from ever loaning your car? Should filesharing be banned because it could lead to copyright infringement? Just because the legitimate purposes aren't popular at this point in time, who knows where it could go from here?

      --
      If I have been able to see further than others, it is because I bought a pair of binoculars.
  3. What really happens by AndyFewt · · Score: 5, Insightful

    For those of you who *always* wondered what happens When you download movies illegally:
    #1. You're cheating yourself.. absolutely, I divorce myself!
    #2. You're threatening the livelihood of thousands.. just the MPAA member company shareholders/execs
    #3. Your computer is vulnerable.. avi/mpeg/mov can carry a virus? Learn something new everyday!
    #4. You're breaking the law.. >:]

    The best part of their site was their "Music Games & More" section where they say "Did you know that you can download the latest songs", I wonder what the RIAA would think.

    "Don't cheat yourself (the poor shareholders/execs) out of the magic (new yacht/ferrari). Movies - They're worth it (HONEST!)!"

    I don't know about other people, but I know that all of the movies have downloaded in the past I had actually paid to go see them before/after I had downloaded it and/or bought the dvd if I thought it was good. Not even Kazaa can beat Dolby 5.1 and a dvd picture :)

    1. Re:What really happens by Robber+Baron · · Score: 5, Interesting

      "Don't cheat yourself out of the magic. Movies - They're worth it!"

      I know there's a plan to run commericals in theatres that are along those lines, but the last movie I saw in the theatre (T3) had a commerical for one of the local broadband providers with the tag line "listen to music online". Talk about mixed messages eh?

      I don't know about other people, but I know that all of the movies have downloaded in the past I had actually paid to go see them before/after I had downloaded it and/or bought the dvd if I thought it was good. Not even Kazaa can beat Dolby 5.1 and a dvd picture :)

      I'm the same. If I think it's going to be good, I'll see it in the theatre. If it's exceptional, I'll buy the DVD, even after I've downloaded it (after seeing it in the theatre). On the other hand, if it's a steaming pile of shit like Pearl Harbour (Thank heaven I didn't pay to see that abortion), I'll delete it immediately and contemplate sending a bill the the studio for the wasted time/bandwidth/disk space.

      --

      You're using her as bait, Master!

    2. Re:What really happens by AndyFewt · · Score: 5, Interesting

      I personally don't use Windows Media Player, never had. But like you said, it requires a carefully chosen media file which would exploit it, execute the code and do this without anyone suspecting it. I believe MS said that they had no evidence anyone had exploited it. The bugs probably do exist in other software but whether they will buffer overflow and execute the code you want is another matter. But either way, the virus in any file would probably be crafted for one specific problem in one specific (popular) media player.

  4. Reminds me by Anonymous Coward · · Score: 5, Insightful

    ...of the movie "Truman Show" where Jim Carrey is in the travel agency, and one of the posters on the wall shows a jumbo jet being hit by lightning. The caption on the poster read "This could happen to YOU!"

    LOL! Sometimes FUD is funny.

  5. I think the MPAA just.... by The+Analog+Kid · · Score: 5, Funny

    learned about the dangers of the slashdot effect.

  6. New anti-priacy policy... by groove10 · · Score: 5, Funny

    Only produce movies starring Ben Affleck and Jennifer Lopez, that way... No one will want to pirate them because they suck so bad!

    --
    MMORPG fan-boy? Prove your worth
  7. I'm safe! by worst_name_ever · · Score: 5, Funny

    I was worried when I read this article, until I remembered that I am immune to this kind of thing ever since I bought the software that prevents my computer from broadcasting an IP address. I'm so glad I clicked on that popup ad!

    --

    In Soviet Rush, today's Tom Sawyer gets high on you.
  8. You're Cheating Yourself by error502 · · Score: 5, Insightful

    Most of the time, the movies available for download on the Internet are obtained when someone sneaks a camcorder into a theatre and illegally records the movie up on the screen. The sound isn't right, the picture isn't in focus, people are walking in front of the camera, and scenes are missing. Is that any way to experience the magic of the movies?

    Is what any way to experience the magic of the movies? Free? I think it's a great way.

    Only 4 out of 10 films turn a profit.

    6 out of 10 films suck.

    Do you really want fewer movies to choose from?

    Gladly. Maybe they'll be forced to make movies that aren't complete shit.

    1. Re:You're Cheating Yourself by BoyHowdyAAF · · Score: 5, Funny

      Only 4 out of 10 films turn a profit.

      6 out of 10 films suck.

      And odds are, at least three of those films fall into both categories. ;)

  9. Cheating myself? by Xerithane · · Score: 5, Insightful

    Here's an idea MPAA. You can use this one for free, and I'm putting it in the public domain for you. Because you have such high opinions of movies such as "TITANIC" and "SPIDER-MAN" and "JURASSIC PARK", I have some news for you: Don't make movies that suck.

    There is nothing that compares to the silver screen. Well, there wasn't, but home theaters are starting to come close. So, make movies that don't suck and people will still go to see them.

    4 out of 10 movies don't recoup their investment because they suck. Gigli isn't going to recoup it's investment because it sucks. 4 out of 10 movies are going to suck. The other 6 are just going to suck less. Stop automating your script-writing, and be more stringent with what movies you actually produce and then people will still go see them in the theater and you will still make money. People will still pirate them, but so what.

    The biggest thing people use pirated movies for: To find out if it is worth the $8. If it sucks, it isn't worth $8. I'm not cheating myself, I'm saving my damn money.

    --
    Dacels Jewelers can't be trusted.
  10. Re:Good luck guys by ceejayoz · · Score: 5, Funny

    If they're anything like RIAA, they'll be hacked pretty quickly...

    The RIAA website used to have an unpassword protected administration page at riaa.org/admin/ - helpfully pointed out by robots.txt!

    The link got posted on FARK and Slashdot and several hundred fake news items got posted (including everyone's favorite goatse man) until they finally took it down.

    Whoops!

    And these are the people some Congressmen want to trust to hack filesharer's computers to remove copywritten works? Heh heh heh...

  11. How soon they forget. by PaddyM · · Score: 5, Funny

    I just saw 'Pirates of the Caribbean'. 'Sometimes the right path, the right course, requires a little piracy'

  12. At least they're not the RIAA by Robawesome · · Score: 5, Interesting

    Yet another reason to prefer the MPAA over the RIAA. At least when the MPAA's profits go down, they try something new, like adding content to dvds and varying release dates. When I buy a dvd in a store, I don't feel like a complete sucker. WHen I looked at buying a CD, I felt like an ignorant "consumer". Yeah, pay $30 for 1 hour of content, 8 minutes of which I like. When I bought the extended version LOTR dvd, I got:

    1. The theater cut movie + deleted scenes
    2. 5, count'em 5, seperate audio commentary's
    3. Something like 8 hours of additional "making of" video
    4. around 2000 production photographs.
    I got so much content in those dvds I have not even watched it all yet. Whereas with a CD, you are done in one hour, tops.
    The MPAA may be doing some unsavory things, but at least they are trying, without ripping me off or treating me like a criminal. I am boycotting CD's, but I still enjoy movies, and will pay money for the quality and experience.


    "$DarlMcbride"==false

    --

    I did NOT learn everything I need to know in kindergarten.

  13. Thanks For Letting Me Know! by FsG · · Score: 5, Funny
    Did you know that 'Network users have a back door to your hard drive while you're online, thereby seeing your personal, private information, such as bank records, social security number, etc.'?

    Nope. Nor did I know that I can get music and movies online for free. Thanks for informing me, MPAA!

    - Joe User

    --
    I made a PHP/MySQL library that prevents SQL injection & makes coding easier!
  14. MP3 exploit exists in Windows XP; Video at 11 by Ho-Lee-Chow · · Score: 5, Informative

    There is a more serious MP3 buffer exploit in the Windows Shell of Windows XP (including SP1). All you have to do is hover the mouse pointer over an MP3 or file with a corrupted ID3 tag to trigger the exploit. Sure, that may not be the easiest way to spread a virus or a backdoor trojan, but what about code that simply formats your hard drive? I'm sure there are plenty of trojan EXEs that will gladly re-format your HD; now what if hovering your mouse over an MP3 could have the same effect? That would be a great method for "destroying" filesharers' PCs a la Senator Orrin Hatch.

    Microsoft is quite innovative in the field of security. They find ways to open up exploits in all kinds of data formats that were previously thought to be safe: MP3s, WMAs, E-mail, etc. (Okay, that was a bit of a troll and extremely unoriginal, but what the hell.)

  15. The commercials are comming... by Sven+The+Space+Monke · · Score: 5, Interesting

    I just saw American Wedding on friday (I'm not gonna give any opinions - I'm not a movie critic). They had one of these commercials just before the previews. This pne "starred" a set designer talking about how much he loves movies, and how he met his wife on the set of The Big Chill, and how "not everybody invloved in the production of a big movie makes 6-figures". and a lot of other stuff to put a human face on the MPAA side ('cuz Jack Valenti isn't human enough). It seems like they pulled out all the stops on this one. "Touching" music (sounds almost like something Williams would do), "artistic" font design, etc. This guy rambles on about how much he loves movies for what seemed like forever before he got to the point. Once he did, it became rather apparent that the plan backfired. The theater was packed (opening night), and several people started laughing openly at this guy say how stealing one copy of a movie online steals his ability to make a living for his family. I heard a guy behind me say to the person next to him that he was going to start pirating movies if this was the "sh*t these assw*pes are gonna make me sit through before they get to the f***ing movie". The person next to him agreed.

    --
    A man who can't pronouce "nuclear arsenal" shouldn't have one -sig ends here.
    1. Re:The commercials are comming... by Danse · · Score: 5, Insightful

      Yeah, I went to a preview of American Wedding and they showed it then too. I cracked up. Aren't those guys all union members anyway? I don't see them taking a pay cut anytime soon. The only possible way that movie piracy could affect them is if people simply stopped going to movies and just downloaded them instead. I would have to happen on a scale that caused the industry to just stop making movies (and thus not hiring all those union guys). That ain't gonna happen. The quality is generally (very) inferior and you don't get the big screen/big sound system effect either. Sure, some people have home theaters worth more than a nice car, but they're few and far between. Then there's rentals. I could possibly see this impacting those, but even then it's a long shot. You don't get all the extra features and stuff that a lot of people like (and one of the few things that the movie industry is doing right). So I think the poor guy will still be able to put a crust of bread on the table for his wife and kids for a long time to come. Hollywood needs to handle this a lot differently and quit pissing people off. If they would simply create good movies and keep improving the package deal you get when buying a DVD, then they should have no problems.

      --
      It's not enough to bash in heads, you've got to bash in minds. - Captain Hammer
  16. The "back door" is real ... Sorta. by crankyspice · · Score: 5, Insightful

    Remember who these ads and websites are aimed at. The average /. reader knows the "truth" about back doors in software, and, more than that, knows how to share directories with granularity. The average computer user, I would posit, does not. Don't believe me? Hop on KaZaA, Gnutella, whatever, and do a search for '.xls' or '.wpd,' etc. See how many personal documents you uncover. We did that once and found a CEO's copy of the salary breakdown for his dot-com... No names to protect the clueless (and shareholder value ;)). So, it's FUD, but it's (if there is such a thing) justifiable FUD.

    --
    geek. lawyer.
  17. Re:It's simple really by Maul · · Score: 5, Insightful

    No, I don't think many people on Slashdot agree that copyrights need to be repealed completely. While no doubt some do, that wouldn't work in today's world.

    Copyright needs real reform, however. Film, music, and art has a significant impact on our culture, so much that these things become a PART of our culture in a very short time. This is why I have a problem with insanely long copyright terms.

    The original term for copyright was fair. Let a piece of work remain copyrighted for 14 years, and then let it fall into the public domain so that society can utilize what has been added to its culture.

    Elvis is dead. He had plenty of time to profit off of his works when he lived. His music has become a part of our culture and should belong to society, not some record company who will continue to take advantage of copyright extensions to charge for Elvis' music until the end of time.

    Likewise, Hollywood has made a crapload of money off of its hits. Titanic, Jurassic Park, etc. all have made lots of money for studios. I doubt it would REALLY hurt Hollywood if Jurassic Park were to enter public domain in 2007.

    Perhaps if the RIAA and MPAA knew they only had 14 years to make a profit off of a recording or film, these groups would focus on making quality material rather than being uncreative.

    --

    "You spoony bard!" -Tellah

  18. MPAA has much less to worry about than RIAA does by scarolan · · Score: 5, Insightful
    First of all they have a built-in protection from piracy in the HUGE file sizes that have to be downloaded. Any dialup user can grab a few albums worth of MP3s if they leave their connection on all night. It can take DAYS to download half a movie on Kazaa, even on a broadband connection.

    Secondly, most of the releases that come out on IRC, newsgroups, bittorrent or whatever are crappy cam recordings that people don't like anyway. Who wants to watch some washed-out version of a movie with bad sound anyway? If it's any good you'll go see it in the theater to get the real experience.

    Third, most of the movies you find on the internet are in divx or some other format that generally only plays on a computer. Most people are not savvy enough even to burn a VCD to play in their DVD player, what to speak of building a dedicated home theater pc to play the divx movies. Most people do not want to sit in their computer room in front of a 17" monitor to watch movies. They would rather see it on the 42" widescreen in the living room, or in the theater.

    Finally, movies is a social thing. People take dates to movies, they take their kids to movies. They like to eat the candy and sit in the theater with the big screen and surround sound.

    So MPAA, take a chill pill. We're not going to drive your poor key grip and dolly boys into homelessness. WTF is a 'key grip' anyway???

  19. Re:Because without KaZaa.... by shaitand · · Score: 5, Insightful

    umm no, 2 windows vulnerabilities in the last month. 9 potential linux vulnerabilities axed in the last month.

    The fact that vulnerabilities get found and fixed on linux is hardly a blackmark.

  20. Re:Because without KaZaa.... by pantycrickets · · Score: 5, Funny

    2 windows vunerabilities in the last month

    9 Linux vunderablilites in the last month


    Shhh.. keep it down, what are you trying to do? Start a riot? This is Slashdot, not some sort of place to post facts.

  21. Point by Point Analysis by Valen0 · · Score: 5, Interesting

    [Since I have never downloaded a full length movie from the Internet, most of this information is second hand. Some of it may be inaccurate. My comments are in braces.]

    YOU'RE CHEATING YOURSELF
    Most of the time, the movies available for download on the Internet are obtained when someone sneaks a camcorder into a theatre and illegally records the movie up on the screen.

    The sound isn't right, the picture isn't in focus, people are walking in front of the camera, and scenes are missing.

    [Most movies on the Internet today are high quality rips from the original. Point invalid.]

    Is that any way to experience the magic of the movies?

    Only 4 out of 10 films turn a profit. If people take the films for free and the Studios can't recoup their investment, they may not be able to make the big summer movies we all enjoy so much; the TITANICs, the SPIDER-MANs, the JURASSIC PARKs. So, not only will the creators lose, in the end, you, the consumer, will end up with fewer choices at the multiplex.

    [Slippery Slope. The Jurassic Park series is the only series in this list that I believe is decent. Spider Man is just not my type of movie and Titanic is a movie that should have never been made. The MPAA has no one to blame but themselves for their lousy sales ratio.]

    Do you really want fewer movies to choose from?

    [Seeing the current state of the film industry today... I'd love to see fewer but better quality movies.]

    YOU'RE THREATENING THE LIVELIHOOD OF THOUSANDS

    The entertainment industry isn't made up only of familiar actors, actresses and directors. It is made up of over 500,000 everyday working people that bring the magic of the movies to you.

    [And most of those 500K people don't see most of the money. Plus, the MPAA is assuming that every download would translate into a movie sales. This is not true for some people.]

    But, when movies are illegally downloaded from the Internet, these are the people that suffer the most.

    It's the woman who does the make-up, the guy who rigs the lighting, the sound technician, the costume designer, the set decorator and the caterer.

    [Wrong Answer. It's the stock holders, the executives, and all of the people that make a profit from sales that suffer the most. Most people working on movies do NOT get any of the profit from movies.]

    Do you really want these people to lose their jobs?

    [Slippery Slope. I honestly don't think filesharing is going to cause the movie industry to go bankrupt. They seem to be doing just fine, even though the economy is in a depression.]

    YOUR COMPUTER IS VULNERABLE

    Have you ever had your computer crash and had to replace it or reinstall all the files due to a virus or other such problem?

    [Never had a problem with viruses... That is what Norton Antivirus is there for.]

    The nature of "peer-to-peer" file sharing sites like eDonkey, Gnutella, KaZaA, etc., open your computer to destructive viruses and worms and annoying pop-ups.

    Common Viruses:
    Apher, Benjamin, Backdoor, Duload, Fizzer, Hantner, Klez, Neuer, Nimda, Livra and Magic Eightball

    [Appeal to Fear. All of those viruses are easily detected by Norton Antivirus and other virus detection software.]

    You also become a distribution source for illegal downloading of movies, music and more, which makes you just as responsible if you had downloaded the movie yourself.

    [Unless you don't share any of your downloads. Then you are not "just as responsible".]

    Network users have a back door to your hard drive while you're online, thereby seeing your personal, private information, such as bank records, social security number, etc.

    [Appeal to Fear. No real backing in the real world.]

    Is the theft of your personal information worth the free movie?

    [Sorry, most of the filesharing community has seen right through your FUD and know you are wrong.]

    YOU'RE BREAKING THE LAW

    --
    -Valen
  22. Re:Because without KaZaa.... by Cpt_Kirks · · Score: 5, Funny

    I'm not looking to get involved in some battle of the zealots

    Jeebus, are you in the wrong place!

  23. Sort of... by wirelessbuzzers · · Score: 5, Informative

    While you're rgiht that Linux is not perfectly secure, you must admit that those are rather different classes of vulnerability. The two Windows ones were a remote root exploits in the default configuration, and a root exploit that could be easily used by a webpage/email. The Linux ones were mostly DOS vulnerabilities, most of which would require substantial access (ie, a shell account or more) to exploit, and many of which are not present in a standard configuration (eg, you have to have NFS turned on).

    I would say that considering the kinds of vulnerabilities we're talking about, Linux's track record is at least as good as Windows' in this department.

    --
    I hereby place the above post in the public domain.
  24. Re:MPAA has much less to worry about than RIAA doe by glitch23 · · Score: 5, Funny

    So MPAA, take a chill pill. We're not going to drive your poor key grip and dolly boys into homelessness. WTF is a 'key grip' anyway???

    He holds the car keys of all the Ferraris, Lamborghinis, Jags, Lexuses (Lexi?), and Mercedez-Benzs for the actors and actresses while they are filming so that no one can steal their car.

    --
    this nation, under God, shall have a new birth of freedom. -- Lincoln, Gettysburg Address
  25. I'm a Key Grip! by Frogbeater · · Score: 5, Interesting

    As a Grip, Key Grip actually, one of the "artists" listed on the site as being against the piracy of films, I am all for piracy as long as the studios aren't offering an alternative.
    (Notice they didn't use actors as the artists that are being harmed by piracy? What, you don't feel sorry for Ben Affleck?)

    I have to innovate to keep my job. The producers demand more efficiency from the crews and the "creatives" demand more creativity from the crews or I am not hired on the next job.

    I can't sue someone that is doing a more efficient or more creative job than I am like the MPAA/RIAA are.

    Fortunately "Respect Copyrights" reeks of "Just say No to Drugs."
    We know how well that worked.

    BTW-A Key Grip is the Head of the Grip department. The Grips are in charge of on set engineering. We build cranes to fly the camera, munt cameras on cars, fly lights from the tops of buildings, string light controlling cloth over a city street, etc.

  26. the thing that gets me... by dfj225 · · Score: 5, Insightful

    is the way they complain about money. I could see arguing that it is morally wrong or that it is illegal, but saying that a company that makes $50 million on a good movie on opening weekend doesn't have enough money to pay its workers because of p2p apps is just rediculus. If they really can't pay the lighting crew, maybe they should stop paying the "stars" $30 million a pop for a crappy job.

    --
    SIGFAULT
  27. Interesting statement in their "Terms of Use" by MarkusQ · · Score: 5, Informative

    The Studios may at any time revise these Terms and Conditions by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the then current Terms and Conditions to which you are bound.

    They could revise the terms at any time and I'd be bound to them!

    Yikes!

    I'd better take their advice and periodically go back and get a fresh copy of their terms. What do you think...is every 100ms is periodic enough? Of course, if they could change them at any time I might miss a short lived change. Maybe I'd better check back every 10ms.

    -- MarkusQ

  28. Here's how it works as I understand it by Rogerborg · · Score: 5, Insightful
    1. Producer decides that he needs to build a bigger swimming pool. This can happen for many reasons, but most often because he needs somewhere to bury all the dead hookers he's been stashing for Ben Affleck.
    2. Producer approaches other producers who need bigger swimming pools. They all agree that they should have bigger swimming pools, but they need to find some rubes to pay for them.
    3. Producers look at what films were popular last summer, and decide to do exactly the same, but with more explosions and titties.
    4. Producer picks either a director, scriptwriter or actor that was in a profitable film last summer, but who hasn't done anything since, and allows the "talent" to plead for the chance to get in just one more movie before everyone forgets who they are.
    5. Producer instructs "talent" that they'll be doing exactly the same as they did last summer, only with more explosions and titties. Talent gibbers and moans in pleasure.
    6. With one talent safely secured, Producer approaches increasingly less desparate cast and crew, and gets them onboard one by one. This is much like the communist "domino theory" of the 1950's, only with more explosions and titties.
    7. With some talent secured, Producer now approaches studio and sells them the film based on it being exactly like last year's film. Studio demands something more. Producer promises more explosions and titties. Cocaine and hookers all round!
    8. Studio approaches theatre chains and offers them the movie. Theatre chains demand to know why they should take it. It's explained to them that it's exactly the same as an already profitable movie, only more so. Theatre chains commit to taking it.
    9. The movie is made. Does it suck? Who cares! The chains have already agreed to take it. The Producer gets his new swimming pool, Ben Affleck's dead hookers get buried, the studio gets to buy the "coffee" output of a small Central American country. Everybody wins!
    10. The movie opens to crappy reviews. The theatre chains have to suck it up, because they've already paid for it. People go and watch it anyway, because it's the least bad thing on, and they've got used to making excuses. The movie makes money. The cycle of life continues.

    This doesn't always happen. Sometimes movies go into production before they've been pre-sold to theatre chains. Those are the movies destined for "straight to video/DVD" status, although very occasionally, a small film is picked up by theatre chains to fill a hole where a pre-sold movie hasn't made it out of post-production in time, usually because some snotty director mistakenly believes that it matters that it sucks. When this happens, we tell ourselves that the system works, and that it's vitally important that it continue to work in just this precise way, for ever and ever, otherwise society will fall apart, cannibalism will ensue, cats and dogs living together...

    And nobody ever asks what happened to all the music hall performers when movies came out. Nobody cares what became of the movie theatre pianists when talkies appeared. We don't recall the MPAA saying that the VCR would spell the death knell for the movie industry. We don't wonder whether movie theatre box office takes might be being transmuted into DVD and home theatre sales. We don't dare to consider that people will spend exactly the same amount of their disposable income on entertainment, but that they'll spend it in different ways.

    We just accept the line that the system works, that it's always worked, and that it must go on working exactly the same way - whatever the MPAA declares that to be - until the end of time. Or it will be cats and dogs, living together...

    --
    If you were blocking sigs, you wouldn't have to read this.