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Will Internet Users Pay for Content?
securitas writes "One of the most challenging business problems is trying to figure out how to make money on the Internet, especially with content. Louis Borders believes that Internet users will pay for online content and explains in an interview the how and why. He is founder of Borders Group, a $3.4 billion company that is the second-largest bookseller in the USA, as well as the billion-dollar online grocer and dotcom flameout, Webvan. Borders thinks he has found the answers and has just launched KeepMedia, an online newsstand subscription service. As someone who has had spectacular success and failure in his career, Borders' latest venture will be an interesting one to watch."
I think the two-tiered model offered by sites like /. and Salon is excellent. It allows unsubscribed users to use the site, 'paying' by dealing with advertisements and limited functionality. Those willing to cough up a few bucks can skip the ads and are rewarded with an expanded feature set as well.
IMHO, it's fair, practical, and the best of both worlds.
____________________________"Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same in any country."
--- Herman Goering, Nazi Leader explaining how to con the populace into war.
REGIME CHANGE BEGINS AT HOME: Dean For America in 2004
Get the fascists and theocrats out of the Whitehouse!
Yeah! We comment posters want our share of the loot! :-)
May we never see th