Will Internet Users Pay for Content?

securitas writes "One of the most challenging business problems is trying to figure out how to make money on the Internet, especially with content. Louis Borders believes that Internet users will pay for online content and explains in an interview the how and why. He is founder of Borders Group, a $3.4 billion company that is the second-largest bookseller in the USA, as well as the billion-dollar online grocer and dotcom flameout, Webvan. Borders thinks he has found the answers and has just launched KeepMedia, an online newsstand subscription service. As someone who has had spectacular success and failure in his career, Borders' latest venture will be an interesting one to watch."

Comments

I already pay

[isorox]

Most of the places I go to are

• Companies I buy, or potentially will buy, products from (my custom)
• The BBC which is a public service broadcaster (taxes)
• Government sites (taxes)
• Friends sites (which we do for fun)
• Slashdot (I dont subscribe at the moment, but I dont block the ads, and have bought from thinkgeek)

I dont go to many sites that employ staff, I might drop a few quid to a site I really like that is struggling to pay hosting bills, but the best sites in life are free. Charge money, and I'll go elsewhere. I used to run a 2000 visits-a-day site back in 99, I did it for fun. One of the biggest sites I goto now is trektoday, with no paid-for staff. Once you start charging by the page, I'll think "Is this really worth it?", I'll stress over every click, doesnt matter if its 1 cent a page or 0.001 cents. Its akin to paying per minute, or byte, for internet access.