Car Makers Use Games As Virtual Test Drive

Thanks to the Detroit Free Press for their article discussing car manufacturers garnering publicity, and even increased sales, from their vehicles appearing in racing games. According to brand manager David Milch: "It's a virtual test drive. The games are that sophisticated. People are getting a real feel for how the car will perform." The article goes on to explain: "The average age of a gamer is 29, and... more than half of all households in America play. That makes games a natural way to reach prime auto buyers - and those who are about to make their first purchase." Would you buy a car because you liked how it handled in a game?

Comments

Re:Good question...

[The Munger]

Would you buy a car because you liked how it handled in a game?

I play GTA3. I steal a car because I liked how it handled in a game.