Online Games - Get Hooked For Free

Thanks to Wired News for their story discussing online games trying alternatives to subscription fees, including extended free trials, in order to ensnare gamers. The article points out: "Online games are adding millions of new players each year, but business models haven't adapted to accommodate the new playing population... casual gamers wary of shelling out monthly subscription fees are the driving force behind this growth." Nexon's Shattered Galaxy is the featured example, with Paul Philleo from the company also mentioning another development in online titles, that of (alleged) specialization: "We're not trying to operate like Asheron's Call or Ultima Online. We're going for a new, niche audience."