Sony Launches PlayStation 2 In India

Thanks to The Times Of India for their article reporting the official launch of the PlayStation 2 in India, with pricing set at Rs 17,900 ($390 USD) - almost double its grey market price. The article quotes a Sony spokesman as saying "PS2 console prices are high because of the 66 per cent customs duty. We have launched it officially as there is a potential market for it in the country." But the piece continues: "Sony has a tough battle ahead with the grey market, in addition to intense competition from [other consoles via] ..the smuggled goods market", and explains that "...games like Eye Toy, Formula One 2003, Final Fantasy X, Tomb Raider, Lord of the Rings are best sellers this month in India. In general, titles in action, adventure sports, violence and wrestling generate interest in the Indian market."

Comments

$400?

[ChibiLZ]

This is a shining example of how Sony can totally ignore reality. They cannot really fight the grey market, why waste the time and money to have Indian PS2s? Also, is the market over there really that big? I have no experience, having never been to India. Are there really a lot of people willing and able to put down $400 just for a game system?