Madden Videogames - The New Wheaties Box?

Posted by simoniker on Thursday August 14, 2003 @01:41PM from the cooking-a-mean-turducken dept.

Thanks to Slate for their article discussing the Madden football game series' enormous popularity. The article suggests: "To a new generation of football players, landing on the cover of the latest version of the game is a career-defining experience, the way an enormous shoe contract, or the Wheaties box, or the cover of Sports Illustrated once determined which sports stars had hit the big time." It also points out that "In the last two years, only the Grand Theft Auto games sold more copies than Madden", and Wired News are also running a story on the Madden franchise, which debuts its 2004 version this week, and was recently voted into the Pro Football Hall Of Fame.

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Re:John Madden by BoomerSooner · 2003-08-15 01:29 · Score: 1, Flamebait

Apparently he makes $10 million in licensing for his name and a set amount per copy sold.

I remember reading all the EA people hate him because he won't even go there once a year for a release (all the voice over work is done at a place of his chosing).

EA should consider moving away from Madden for two reasons. One the guy is like 300 lbs and is likely to die at any moment from any number of weight related issues. The second is the game is excellent independent of this jerk off shouting "Boom, that had to hurt". Most people I know who play these games turn commentary off (as I do).