Palm Reveals New Name
dmehus writes "Milpitas, Calif. based Palm Inc. announced Sunday afternoon the new name and moniker for its handheld hardware business. After almost two years in the planning and focus group stages, the company's Board of Directors and executives decided on PalmOne. PalmOne's ticker symbol will change from the current PALM to PLMO. Sister company PalmSource, which will be the operating system business, takes ticker symbol PSRC. According this report by CNET News.com's Ina Fried, the two companies will be publicly traded, but they will also be controlled by a new holding company. In addition, the Spring 2004 line of handhelds will adopt the PalmOne moniker. Devices that run the Palm OS can continue to say "Palm powered." The new ticker symbols and corporate name changes will take affect some time in late September or early October, once the Palm buyout of rival HandSpring is complete."
They didn't even make it fully buzzword compliant. There's no '.' in there or 'e' anywhere... What about 'flex' or 'i'?
Life is the leading cause of death in America.
Or is the name "PalmOne" almost an invitation to steal the thing?
Download my free songs!
they probably actually paid a marketing company a million bucks to come up with that lame-ass name!
Hell, I would have thought one up for 50 bucks. here's a freebie:
"Shaznasta"
T.
PHB::According to Johnson's report I see we have market share and brand name recognition. What's our plan?
JOHNSON::Do nothing sir.
PHB::Do nothing? You idiot Johnson YOU'RE FIRED! Cravenstone what do you have?
CRAVENSTONE::Let's change our name sir.
PHB::Excel-lent....
This
Well, there's goes my bet on what the new Handspring, Palm merged company would be called:
"PalmSprings" of course!
Sure, you laugh now, but their new office digs woulda been SWEET.
Everyone's reading PalmOne like it was pronounced Palm-WON, but it's really pronounced Pahl-MOH-nay, which clearly is designed to appeal to the modern, hip Euro-style elite. Ooh, la la.
Glad to see that the marketing group who came up with "New Coke" finally got another client.