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Palm Reveals New Name

Posted by Hemos on from the how-bloody-unexciting dept.

dmehus writes "Milpitas, Calif. based Palm Inc. announced Sunday afternoon the new name and moniker for its handheld hardware business. After almost two years in the planning and focus group stages, the company's Board of Directors and executives decided on PalmOne. PalmOne's ticker symbol will change from the current PALM to PLMO. Sister company PalmSource, which will be the operating system business, takes ticker symbol PSRC. According this report by CNET News.com's Ina Fried, the two companies will be publicly traded, but they will also be controlled by a new holding company. In addition, the Spring 2004 line of handhelds will adopt the PalmOne moniker. Devices that run the Palm OS can continue to say "Palm powered." The new ticker symbols and corporate name changes will take affect some time in late September or early October, once the Palm buyout of rival HandSpring is complete."

3 of 306 comments (clear)

  1. Stage One of Going Down the Toilet by Ravensign · · Score: 5, Interesting

    Stage One of Going Down the Toilet: Split yourself into groups of N, and give each sub-company a new name. That way no one knows who the hell they are dealing with.

    Frequently employed when a company's market share or mind share begins to slip, in an irrational attempt to reverse said slipping.

    --
    "Sig free in '03!"
  2. Palm is so leet by JohnGrahamCumming · · Score: 5, Interesting

    In the graphical form of the name (which you can view on their web site) they
    have chosen to use leetspeak in the form pa1mOne which seems to me to be a horrible mistake (it's also
    worth knowing that palmOne did not buy the sites pa1mOne.com and pa1m0ne.com: pa1mone.com seems to have be
    purchased by an employee of Palm just yesterday and does not take you to palmone.com :-)

    The real mistake though is that should we be referring to the company is palmOne or pa1mOne? It's just
    confusing for no reason. I mean you don't see Microsoft changing its name to M1cro$0ft just to look cool.

    John.

  3. Hm, wildly successful brand name...LET'S CHANGE IT by argStyopa · · Score: 5, Interesting

    I don't understand why companies INSIST on doing this? Is this some sort of corporate fear that their brand name is watered-down by ubiquity?

    It seems that companies who are so successful that their name BECOMES the product would be happy.

    I watched this happen to Digiboard. They were THE standard product in their line but then went & changed their name to Digi International. D'oh.

    --
    -Styopa