Palm Reveals New Name

dmehus writes "Milpitas, Calif. based Palm Inc. announced Sunday afternoon the new name and moniker for its handheld hardware business. After almost two years in the planning and focus group stages, the company's Board of Directors and executives decided on PalmOne. PalmOne's ticker symbol will change from the current PALM to PLMO. Sister company PalmSource, which will be the operating system business, takes ticker symbol PSRC. According this report by CNET News.com's Ina Fried, the two companies will be publicly traded, but they will also be controlled by a new holding company. In addition, the Spring 2004 line of handhelds will adopt the PalmOne moniker. Devices that run the Palm OS can continue to say "Palm powered." The new ticker symbols and corporate name changes will take affect some time in late September or early October, once the Palm buyout of rival HandSpring is complete."

Comments

BeOS?

[Jagunco]

Is BeOS still under the wings of Palm? Why don't they use the thing, or simply open the source?

It's the Economy, Stupid

[ackthpt]

OK, granted if they had the foresight to know Gray Davis would be running for his life with the Ahnold hot on his heals in a freewheeling recall, they could have capitalized on name recognition and called themselves: Palminator

But, alas the economy is in a malaise, the war for Hearts and Minds (Registered trademark of the Bush strategy) in Iraq is turning rapildy into the kind of mess Mogadishu became (for pretty damn much the exact same reasons his papa went in there.) and peoples expectations just aren't up to the pre-2000 HYPE. We're all a bit over-dazzled and need to return to more mundane, oatmeal and beans kind of approach. Nothing too fancy, we don't trust it anyway, after WorldCon, GlobalDoubleCrossing and ENSCAM, Wall Street appreciates a company with an unimaginative name. That they took years and focus groups and probably spent millions of dollars, simply shows the right approach. At least that money isn't being thrown away in stock options to the worker-bees.

Now all they execs have left to do is pat themselves on the back for such an intelligent, careful move and give themselves big fat raises.