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Movie Industry Blames Texting for Bad Box Office
cybercuzco writes "The movie industry is blaming poor sales of such movies as Gigli, The Hulk and Charlies Angels not on the fact that they were poor quality, but because people text message other people telling them that the movie stinks. Industry executives say that this undermines a carefully crafted marketing image. Expect texting to be banned by the MPAA in the near future."
It is this that they are attributing to text messaging. Before, it took a certain amount of time for word of mouth to spread. Now it is happening much faster.
Because obviously your trust in the movie industry's unbiased, scientific, and statistical analysis of their loss in revenue is heart-warming. Nowhere in the article did it state these claims were backed up by hard statistics conducted by an independent 3rd party. It couldn't be that people are holding off from seeing the movie until the second week, or that the Hulk really isn't appealing to anyone (didn't you watch the commercials??).
Before you go ahead and flame someone for their doubt, don't blindly believe industry's factless claims. You were probably modded up by an MPAA employee anyway...
I have spent many years in the marketing biz, and you do have a point. My job is to push the buttons necessary to get customers to buy.
Kill yourself. Now. Seriously.