Slashdot Mirror
Building Up a Small Computer Business?
Hogg asks: "I'm a senior in high school, and feeling very industrious over the summer, I started a home business. Basically, I go onsite and service computers and charge far less than what the 'pros' with the MCSEs and so on do. It's been going fairly well so far, but I wonder if Slashdot has tips, advice, or pitfalls to avoid?"
The pros charge so much to pay for their insurance. What happens when somebody's computer breaks a month down the line, and they think it's your fault? Are you going to buy them a new computer, or let them sue you?
1) Don't underestimate elasticity of demand. By this I mean, don't charge too little. People get a sense of security when they pay more for a service. A computer is like your body: when you get sick, do you go to the discount teenage doctor? No, you got to a professional and pay the money, because it is important to you. Make sure you charge your customers throught the nose, even if you know the job isn't very hard. They don't know that.
2) Charge for travel time. Don't even think about leaving the house if you're not getting paid. Don't give into the temptation to give freebies to keep your customers happy. Make it clear from the begining that they're paying you a minimum $100 every time they pick up the phone and ask you to help them out - even if they have fixed their own problem by the time you arrive. This breeds respect. They won't feel they can exploit you.
3) Invoice immediately. This probably should be rule #1. Send out the invoice the same day you do the job. It'll keep you well organized and your customers will appreciate remembering what you did for them when they pay your bill. Also, it keeps you liquid.
4) As mentioned on this thread, get them to sign a disclaimer before you begin.
5) Target small/medium businesses. Private customers are the worst. Don't go near them if you can avoid it. They're a lot of trouble.
5.a) Target branch offices of larger corporations that have their HQs elsewhere. The IT manager in another city will appreciate having a smart person he can call to fix his remote office. He's often under the gun to get things fixed and will probably give you steady business.
6) Don't be afraid to drop customers who don't pay promptly. If they call and haven't paid their bill, tell them to call when they have. Period. A business is in business to make money. If you wanted to waste time, you'd read Slashdot.
7) Find other small partners. You can't be an expert in everything and people will ask you to do a whole range of things. If you're a systems guy, team up with a web developer, an app developer, and a small hardware reseller. Refer business to them. Get them to do the same.
8) Be prompt, courteous and polite. Your word is bond. If you commit to something, you have to do it. Servicing your customer is very important. Simply don't agree to something if you don't think you can or want to do it.