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Symantec Adds Product Activation

maliabu writes "GlobeTechnology/CNET reports that Symantec has added an antipiracy technology to the new version of its main virus-zapping program, in the form of compulsory product activation. It is intended to protect consumers from widespread counterfeit copies of Symantec programs. The company estimates at least 3.6 million bogus copies of its programs are sold annually, causing headaches both for Symantec and unsuspecting buyers, who find out too late that the software isn't doing the job."

44 of 401 comments (clear)

  1. lie by mirko · · Score: 5, Insightful

    It is intended to protect consumers from widespread counterfeit copies of Symantec programs.

    I don't believe it as a main cause.

    --
    Trolling using another account since 2005.
    1. Re:lie by NetJunkie · · Score: 4, Interesting

      Not sure if it REALLY is, but Symantec has a serious problem with counterfeit copies. I get TONS of spam trying to sell me all sorts of Symantec products that are surely counterfeit. I've read before they have a support nightmare from people that buy them.

    2. Re:lie by Mhtsos · · Score: 5, Insightful

      True. Symantec has no delusions that a cracked version will be available. But those who use it will know they have pirated software (because there will be no need for activation). This is trying to protect users that try to buy a legitimate product and find out that they have an illegal copy instead. This is IMHO a Good Thing if implemented correctly. I know it can turn nasty though if enough thought dosen't go into it to make sure legit users can always activate their product no matter what.

    3. Re:lie by grahamtriggs · · Score: 4, Insightful

      Making it 'easier' to use a cracked version of the software than a legit version is *never* a good thing.

      Simple 'solutions' - like checking for another copy of the software on the network running with the same serial number - are far better...

      It targets the people that really should be paying for more licenses, and doesn't generally affect a 'legit' user in *any* way...

      Making it harder to use 'legit' software only drives more people to look for alternatives...

  2. First Post by akpcep · · Score: 3, Funny

    I'm sure THAT will work. Good job nobody knows how to turn that kind of thing off eh?

    --
    Hmmm.
  3. How? by brokencomputer · · Score: 5, Interesting

    How would product activation protect users? Piracy prevention only protects symantec.

    1. Re:How? by sql*kitten · · Score: 5, Insightful

      How would product activation protect users? Piracy prevention only protects symantec.

      Because Symantec's product relies on regular updates of virus definitions from Symantec. I assume - tho' I have not checked - that Symantec requires some form of authentication for this, after all, they sell subscriptions and that's what pays for the database to be kept up to date. Counterfeit copies of the product will be unable to access these updates, lulling users into a false sense of security. Everyone loses - Symantec lose because they don't get the money, the user loses because they paid for a counterfeit. The only one who benefits is the pirate.

    2. Re:How? by Anonymous Coward · · Score: 3, Insightful

      Just sign the installer. Heck, a list of valid MD5 sums published on the Symantec website would do the job. All legit copies are identical, so verifiying that the user has a unique key is overkill if you just want to verify that it's the right program. Unmodified software should tell the user when it can't sync the virus signature database. Ergo, no activation for that purpose.

  4. That's the standard by cspenn · · Score: 5, Interesting

    Seems like the new standard - now they can enforce virus definition subscriptions as well - previously, reinstalling the product after a clean deinstall + registry clean would reset the subscription date for definition updates.

    So the real question is - if there are 3.6M bogus copies sold, and (by RIAA numbers) an additional 360M pirated freely online, by enforcing the product activation, will the Internet see more viruses or less? (and yes, I know it's technically virii)

    My vote is on more...

  5. Need antivirus? by w.p.richardson · · Score: 4, Informative
    Check this out!

    Symantec antivirus for home use is bloated as hell and has required yearly "subscriptions" for some time now. When that nonsense started, I bailed. Antivirus software should at the very least offer free updates to the virus definition files, given the havoc that these things have been causing of late.

    --

    Curb CO2 emissions: Kill yourself today!

  6. Not effective anyway by Anonymous Coward · · Score: 5, Interesting

    I am very disappointed with Symantec/Norton anyway, in recent weeks I have replaced 20 desktop licences with AVG by GRISoft. AVG found viruses on about 15 systems where Norton did not complain at all. Yes, Norton was up to date in all situations and many of the desktops were installed by other people, so no commonality there.

    If I had shares in Symantec I'd be selling them now.

  7. Product activation works. by mumblestheclown · · Score: 5, Insightful
    I dont care what the tin-foil-beanie crowd here thinks - product activation is a reasonable anti-piracy strategy.

    while NO anti-piracy strategy is foolproof (we can only talk about rates of piracy, not absolute values), the fact of the matter is that product-activation can be done without sending the user's SSN and first-born through the lines.

    Actually, I'm just pissed off that some asshole russians wrote "crack" programs (still widely available on all those cracks sites) to break the security of a previous version of some shareware i wrote (cost of shareware: $20 and for a very specialized audience). So, in a later version of my software, I included a type of product activation and wrote a code in such a way that the compiled stuff would be harder to figure out. 2.5 yeas later - still no crack out fot the software that I can find anywhere, plus I am secure in the knowledge that my reg codes are doing a lot less walking.

    Fair is fair.

    1. Re:Product activation works. by DaHat · · Score: 3, Insightful

      As you said, your program is for a very specialized audience, traditionally, the more popular the software, the more likely a crack.

      It tends to be very easy to find a copy of windows xp and ways to crack it's copy protection system, gets a little harder to even find a copy of exchange server for instance, the more specialized the program, the less useful it often becomes to your average pirate.

      in your case you were lucky as it sounds like there wasn't much of a demand for a crack for your code, however, I have no doubt that if it was being used by even... 1 in 100 computer users out there, that someone would have spent the time to develop one.

      Copy protection, even product activation is nothing more then a lock on a door, often before someone even starts to pick a lock, they see if there is anything worthwhile which it protects, to offset the time of breaking in. Same goes for software.

      So in a way... as sad as it sounds... it is good to be small, and thus less of a target.

  8. Isn't doing the job? by Channard · · Score: 4, Insightful
    I'm not sure how software not doing the job is related to it being pirated. Barring a few programs - eg Operation Flashpoint which uses FADE technology to supposedly degrade in performance if a pirate copy is used, I can't see why pirate copies aren't functionally identical to shop versions.

    And like most methods of protection, I wouldn't be surprised if Symantec's product activiation was cracked pretty quickly indeed. I suspect Symantec would be better off spending the money they spend on developing/buying this technology adding to the fund they use to pursue and close down the spammers who try and sell pirated copies of Norton AV, System Works et al.

  9. Bullshit by Anonymous Coward · · Score: 5, Insightful

    If you're going to inconvenience your legit users in order to reduce illegal copying, just tell it like it is. Protecting the consumer against illegal copying would just require signing the software, no mandatory activation.

  10. why don't ... by jlemmerer · · Score: 5, Interesting

    ... they tell honestly that they want people to actually pay for the program? Norton AntiVirus is worth every buck you pay for it, and the online update features are very comfortable. I can't imagine of "bogus" copy's that don't work, and even if they existed, why counteract with a registration. if the bogus copy doesn't work, they don't have to fear it. Furthermore Symantec does a great deal in helping us for FREE (do you remember the W32.Blaster removal tool you could download even when you weren't a costumer of them?), so i think if you want to use AntiVirus from Norton you should pay for it, if you are greedy there are a lot of free alternatives

    --
    ".Sig Stealer" was here
  11. Yeah right... by SerpentMage · · Score: 4, Interesting

    Just like the copy of my Symantec Anti Virus software I got for free with my DELL.

    Installed, and what pops up... Oh your virus files are out of date! Please visit our website. ...Visit the website... Oh your version of Anti Virus has expired, please consider upgrading or buying our one year service plan...

    The notebook was BRAND NEW...

    This is called a money grab, boys and girls...

    --

    "You can't make a race horse of a pig"
    "No," said Samuel, "but you can make very fast pig"
  12. content vs software by axxackall · · Score: 4, Interesting
    1. make the update protocol encrypted and secured;
    2. make virus pattern update sucription for money;
    3. release the client software itself for free;
    4. ???
    5. Profit!
    Why? I hate product activation - it never works and users are always frustrated.

    Besides, the scanning and curing are not complicated operations per se. Virus patterns are the content that I am ready to pay money. Therefore the the other business model: charging for content rather than for software.

    --

    Less is more !
  13. So what is wrong with that? by abhikhurana · · Score: 4, Interesting

    I personally don't mind product activation as long as consumers are aware of it before buying. I mean it is a matter of choice. I am sure you can find alternatives without product activation if you like. So it is simple. If you want to buy Symantec (Symantec is not a monopoly like MS so you do have many alternatives), then you will have to activate the product. I mean why do people talk as if trying to prevent piracy is a very bad thing. Only requirement is that the consumer should be informed, and after that let the consumer decide. I know some will argue that if Symantec is successful, others will incorporate same technology in their products as wel, but the point is that if Symantec succeeds, that means that a majority of consumers don't mind activating anyway. So in that case other would be fully justified in adding this technology to their own products. On the other hand, if people are bothered by it, they simply won't buy it. So just let the invisible hand of market take its course. I am sure we will reach an outcome which is benificial to the maximum number of people.

  14. Anti-piracy technology by EmagGeek · · Score: 5, Interesting

    The only anti-piracy technology that really works is that which uses hardware.

    It's difficult if not impossible to duplicate a hardware lock (parallel port dongle), and it costs money to do.

    It would cost Symantec about $5 in mass production to include a dongle with their anti-virus software. It would cost the average person $25 to make that same lock, and would be difficult if not impossible to duplicate the firmware...

    Software methods for anti-piracy were killed by copyiipc back in the 80's....

  15. I ditched their products ages ago.. by wfberg · · Score: 5, Insightful

    The thing is, in newer versions they do not include "innoculation". Innoculation used to simply take a fingerprint (CRC32) of your executables/libraries, and could be set up to refuse to run unknown, or, more importantly, changed executables. This is great because even if you're behind in virus signature updates, your virusscanner will still detect new and unknown virusses as long as they don't compromise the virusscanner engine itself; such virusses (as well as engine updates) are far and wide between, unlike signature updates.

    Recent version do NOT check binaries' integrity using any sort of fingerprinting, be it crc32, md5, sha1 or whatever, thus forcing you to rely on the yearly subscription of virus signature updates. That's not because innoculation was broken or even not user-friendly enough (it was off by default), that's was a pure 100% unadulterated marketing decision!

    Interestingly, the free-for-personal use personal firewall product I'm using DOES use checksums to check whether binaries that may have specific permissions (to access the internet or open ports) have changed!

    --
    SCO employee? Check out the bounty
    1. Re:I ditched their products ages ago.. by ramk13 · · Score: 3, Insightful

      Isn't there an issue with how often binaries are actually changed these days? I unzip new Mozilla builds all the time. I'm sure Windows update changes exe/dll files. Wouldn't all those legitimate changes cause false positives with the innoculation scheme? Would you set up some sort of authority system for editing then? I don't think that would work, because viruses usually run under as a normal user (read: admin in windows).

      I remember long long ago in the DOS days, when software came by way of floppy that these executables didn't change much. I think things are different now.

  16. Too late as well by Karamchand · · Score: 4, Insightful

    The company estimates at least 3.6 million bogus copies of its programs are sold annually, causing headaches both for Symantec and unsuspecting buyers, who find out too late that the software isn't doing the job.

    Well, when the customer tries to register the (bogus) product he probably bought it already. So it's too late as well, isn't it?

  17. Re:OpenSource Anti-Virus software by TeaDaemon · · Score: 3, Insightful

    Knowing what an anti-virus program (or indeed any program) does, and access to it's source code is not the same as being able to get around it.

    Any potential exploits might be noticed by virus writers. However, they may also be noticed and patched by users or developers of the software.

  18. I wonder why not earlier... by rzei · · Score: 5, Interesting

    because if you have every used a Symantec product like Norton Internet Security (NIS) or Norton Antivirus (NAV) you must have realized how easy those have been to install on multiple computers.

    I've bought one back home and run it on all of my (2) home Windowsses, after all Norton is almost a synonym for quality when it comes to Windows utilities. I've also installed few from some public www page, where NIS 2003 (includes NAV 2003) was spread in 40MB fully working package.

    Maybe they are just playing it wisely, waiting for the fuzz about M$ fascistic moves calmed down and then switching their own system on.. Can't blame them, this is IMHO the only way to go, no other realistic options.. However, I doubt that this will give them much more money, as hopefully most of the commericial side is already using their products legally so this would mostly target home and lifeless w4r3z d00ds :)

    Though I have to admit that I haven't read any recent statistics about pirated stuff used at workplaces, only heard news that it'd be going down all the time (at least here in Finland or Scandinavia.. I have very bad memory :)).

    -rzei

  19. The REAL problem with their products... by Chordonblue · · Score: 4, Insightful

    ...is their PRICING. When our school went to purchase a new license for Exchange it cost as much as the Exchange server license plus Windows 2003 license plus 200 CALs. And that's ACADEMIC pricing. Unbelievable.

    They think they're God because they are a gold partner with Microsoft. Well, basically, I told them what they could do with themselves and went with Sophos instead who offered much more (an entire SITE license) for only half that price.

    In light of this new info (concerning product activation), I'm that much gladder we didn't go with them this time around. Too bad, I rather liked Norton on Exchange 2000. But, there comes a time when you realize that paying more for the anti-virus software than for what the anti-virus software is running on simply doesn't make sense.

    --
    "...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
  20. This could lower the price by LINM · · Score: 4, Insightful

    If Symantec were to recover a decent percentage of the currently pirated copies, this would generate more revenue to cover overhead and profit growth.

    There then is an argument that this could lower the price that Symantec needs to (and does) charge the legitimate users.

    I'm a big Linux enthusiast, but also fully support closed source and charging if that's what software companies need to do to make money. Without this, they wouldn't be in business so it's naturally their right.

    --

    Hunger is the best sauce.

    1. Re:This could lower the price by pointbeing · · Score: 5, Interesting

      I mentioned this in a seminar in Redmond when we were discussing MS product activation and Windows XP. I'll admit that software companies are entitled to make a profit. I'll even admit that they have the right to license every copy of that software that's in use if that's the model they choose. I won't argue MS' claim that about half the commercial software in use is pirated - but: Since these companies are showing a profit now, the price of piracy is clearly built into the software now. If product activation is effective then the previously unregistered copies that get purchased are clearly pure profit for the software manufacturer. Everyone pays the price for software piracy - so I'd like to ask Symantec the same question I asked Microsoft a couple years ago - are you going to reduce the price of your products now that all those previously unregistered copies are bought and paid for? Anything else seems like a grab for profit under the guise of protecting intellectual property.

      --
      we see things not as as they are, but as we are.
      -- anais nin
  21. Avast by yarisbandit · · Score: 5, Informative

    Er, freeware anyone? Try avast for example - it's free for home (desktop) use, and has free definition updates as long as ye register.

    I personally can't see what extra features would make me fork out on a costly alternative, that i can only install on one machine due to product activation, even though i have more that one pc at home...

  22. So use AVG by Zog+The+Undeniable · · Score: 5, Informative

    Get it here. It's free for non-commercial use, even if the interface is a bit baroque. But so is Norton's.

    --
    When I am king, you will be first against the wall.
  23. I guess we saw this one coming by martingunnarsson · · Score: 5, Interesting

    I've always thought it's a bit strange that a piece of software that has to phone home to work well (i.e. download signature files) was so incredibly easy to copy. I installed Norton Antivirus on my parents' old computer, and when they bought a new one I thought I'd have to go through some more or less complicated procedure to get the program to run on it. But nope, I installed it and not only did it work, I got 12 new months of free updates (only one year is included, then it's like $10 per year).

    --
    Martin
  24. If they really "care about consumers"..... by G4from128k · · Score: 3, Interesting

    If Symantec, M$, et al really care about consumers, then they should change when consumer's credit cards are charged for buying the product. If the box and CD are useless until product activation, then consumers should not have to pay until they have successfully run the activation procedure.

    I have nothing against antipiracy/product activation per se. But I do object to schemes that force people to pay up front and then jump through a series of hoops that have a non-zero probability of failure. Until a company delivers value, it should not expect consumers to deliver payment.

    --
    Two wrongs don't make a right, but three lefts do.
  25. I hope more software providers do the same by Sri+Lumpa · · Score: 3, Interesting


    I, for one, am happy with Symantec's decision and hope that many much more Windows software companies do the same. The more obnoxious they get the more likely people are to go and look for alternatives that actually allows them to do their job instead of going in their way.

    This trend looks like the proprietary software industry trying to shoot itself in the foot to me, and I welcome them to try.

    --
    "The obvious mathematical breakthrough would be development of an easy way to factor large prime numbers." Bill Gates,
  26. Recent Live Update changes ... by PhiltheeG · · Score: 5, Interesting

    I've also noticed that after a recent "Live Update" and reboot of my machine that one of the Symantec executables (ccApp.exe I think) insists on contacting crl.verisign.com when it didn't before...

    Personally, I am getting tired of all this extra effort just to use a damn piece of software I purchased legally. I'm also tired of every single application wanting to contact the mothership for some reason.

    --
    -Phil
    Shoot questions, first ask later...
  27. Yes, exactly by heironymouscoward · · Score: 3, Insightful

    We bought Symantec licenses for our Windows workstations last year, and despite keeping everything up to date, several PCs got infected (silly people clicking on attachments, mainly). We switched to Grisoft's AVG. Free, simple, and very good.
    This move by Symantec is an attempt to bolster revenue, and it will fail. They should (a) improve the quality of their product and (b) provide a free version for home users. If they do not do both of these, they will simply drop into obscurity, and this copy-protection move will speed-up their demise.

    --
    Ceci n'est pas une signature
  28. Re:How? (Missed the point) by Goldenhawk · · Score: 4, Insightful

    You missed the point of product activation. It's a sure bet that 99.9% of the pirated copies being sold are bit-for-bit identical to the original. Ergo, any MD5 sums would match anyway, convincing the poor sap who purchased the pirated version that he/she was okay. Software doesn't have to be modified to be pirated.

    By contrast, product activation seeks to ensure that users register their copy with the manufacturer, and that only one copy is in use at any time. This (sort of) effectively prevents selling duplicates of a CD, and (if properly managed) prevents selling duplicates of a registration number too.

    --
    --Brandon / Split Infinity Music

  29. Product activation will kill the computer industry by Anita+Coney · · Score: 5, Interesting

    Imagine if every bit of software on your computer was tied to that one computer. All of your games, all of your utilities, your office software, etc. Everything.

    Now imagine thinking about buying a new computer. You have all of that money invested in software which is tied to old computer. Suddenly, the cost of that new computer is a LOT more because you have to buy your software all over again.

    Of course, defenders of product activation will say that you'll be able to remove the software from the old system and install it on the new system. But do we know that for certain?! It certainly didn't work that way for TurboTax users.

    Essentially, switching will become a risk. You might be able to use some of your software, but some you will not. Plus, that old computer will have absolutely no software on it, thus, it'll be rendered useless.

    Some will argue that installing software on two computers you own is illegal. They'd be right, BUT, and this is a big BUT, CONSUMERS ARE USED TO IT. They've been doing it that way from the very beginning. When consumers get used to doing something one way, they get pissed when it changes.

    When product activation is widespread, Dell, Gateway, and every other computer manufacturer can kiss their asses goodbye.

    --
    If someone says he and his monkey have nothing to hide, they almost certainly do.
  30. Re:What about OEM and Corporate versions. by cmdrbuzz · · Score: 3, Informative

    Read the article.
    Home i.e. NON CORPORATE products will require activation.

  31. Best anti-virus is free by WildBeast · · Score: 4, Informative

    AVG Antivirus is pretty good, got automatic updates and it's free for personal use.

  32. Allowing piracy invalidates copyright? by Futurepower(R) · · Score: 3, Interesting


    Last time I talked to Symantec Tech Support about this, the support representative said that Norton SystemWorks was the most pirated software in the world. He sounded proud. He said that all copies that are "CD only" are pirated, as are lots of the others. He said that the price should never be less than $60. (SystemWorks includes Norton AntiVirus.)

    Even some of my distributors, very legitimate companies, offer a pirated SystemWorks, apparently unknowingly.

    Allowing piracy until now seems to be a deliberate marketing policy of Symantec. The idea seems to be that people invest time in learning how a product works. Those who discover they have pirated copies may not want to invest time again. They may then buy a legitimate copy.

    If allowing piracy is not a deliberate marketing policy of Symantec, does that mean that no one at Symantec is smart enough to use Froogle? It's not as though finding the illegal copies is an expensive task.

    Microsoft seems to have used this as a way of destroying competitors to DOS back in the old days, and with Microsoft Office more recently. There was a time when ALL local distributors were selling pirated copies of DOS (often unknowingly). I don't know if it is happening now, but at one time everyone who bought a computer from local builders was offered a "completely legal OEM copy" of Microsoft Office for $50. I called Microsoft and was told that all such copies were pirated.

    Apparently, Microsoft's policy of allowing piracy was a way of killing competitors. Instead of Microsoft Office for $400 and Corel Word Perfect for $50, it was Microsoft Office for beaucoup moolah and Microsoft Office for cheap. It was impossible for Corel to establish Corel WordPerfect as a reasonable alternative. All second-tier products were crushed by the piracy of the most popular products.

    Here's a question: Doesn't allowing piracy as a marketing tool invalidate the copyright?

    When companies allow piracy, that makes it difficult for legitimate companies like ours. Our price doesn't seem competitive. Piracy as a marketing tool makes it seem like we are over-charging customers. It damages our reputation, and often prospective customers don't even give us a chance to explain.

    Legal notice: I'm stating here my long-standing opinion only. I'm not saying I know anyone is a pirate, or a piracy encourager, only that they appear to me to be.

  33. You Only Get 5 Activations with NAV 2K3! by volpone · · Score: 5, Informative
    I was a Norton AntiVirus user for several years. I bought my first NAV copy back in 1997. I loved it, paid yearly for the virus def. subscription, and upgraded three times, most recently to NAV 2003.

    NAV 2003 turned out to be a dog. It took 4 installs & activations before it worked properly on my Win 98 box.

    A month later, I replaced my Win 98 box with a P4 box with Win XP. I installed & activated NAV 2003, which failed. I uninstalled and reinstalled it, then tried to activate it. I was informed (by Symantec's web site) that I had exceeded the maximum number of installs and was politely asked to purchase another license.

    Three phone calls to Symantec tech support were useless. They repeatedly told me that this was Symantec's policy and absolutely refused to give me more installs FOR THE PROGRAM I BOUGHT FROM THEM. (Not from a store, but from Symantec's Web site itself!)

    I just bought MacAfee's product earlier this week. To hell with Symantec and all of their crap.

  34. Free virus scanners by celerityfm · · Score: 3, Informative

    So far we've seen people mention Grisoft's AVG (which I use at home), Avast, and even F-prot for DOS - but I haven't seen anyone mention this yet

    Housecall - online virus scanner-- got someone who thinks they have a virus? Just send em to this site, while it doesn't prevent viruses, it will tell you if any show up! Its good in a pinch, and if you think your current virus scanner might be missing something.

    --
    ...unfortunately no one can be told what The Mat^H^H^HGoatse is...they must experience it for themselves...
  35. Re:What about OEM and Corporate versions. by 0111+1110 · · Score: 3, Insightful

    It's the same problem that XP has. One big reason I won't buy or use XP is due to the activation (and re-activation)issues. As a legal buyer I should not have to pay for the actions of others. If they want to protect themselves from piracy let them do it on their own time. Their piracy is their problem, not mine. I can see that they want to make it my problem. That is unacceptable. Luckily there are other options for antivirus software just as there are for operating systems. They are free to force their customers to jump through all kinds of hoops for no good reason. I am free not to buy (or recommend) their products.

    --
    Quite an experience to live in fear, isn't it? That's what it is to be a slave.