Reducing Pesky Fan Noise?
Thanks to FiringSquad for their editorial about how gamers and developers interact in public forums, inspired by Alex 'Marweas' Rodberg's public outburst in the HomeWorld 2 forums, which in turn inspired a Penny Arcade strip about the trials and tribulations of being a 'community manager'. The FiringSquad article suggests that "...there's an increasing divide between the people who make the games and the people who play them. And guess whose fault it is? It's yours, not theirs", and goes on to venture that "Online interaction is so impersonal, so fraught with assurances of anonymity, and so littered with the maladjusted and juvenile, that there are no social repercussions for acting like a jackass." What's to be done?
Buy some stuff from Quiet PC. Maybe some lower RPM ball-bearing fans and shit.
You're right in that we can't blame 14 year old fanboys for being jackasses. That's what they do. You're also right that being belligerent towards the public (i.e. your customers) is not sound business sense. That's why my policy is that I just ignore the jackasses and stick to answering sane questions or responding to reasoned criticism without blowing up at anybody.
On the other hand, as the article pointed out, the forum fanboys represent merely a tiny loudmouthed fraction of your total customer base, and they tend to vastly overestimate their importance and influence. Which means that games developers can usually get by quite well without having to keep them happy. When a forum starts becoming too noisy or abusive, the developers tend to just leave quietly (again, as the article observed), only occasionally do they snap and blow up on their way out. The losers when that happens are the forum users, not the game developer.
So yes, game developers should act like calm professionals when dealing with public forums. Same as the representative of any business. On the other hand, forum fanboys should realise that posting on public forums is often something developers do because they want to, not because they have to, and that driving them away by being pointlessly abusive is not exactly smart behaviour either.