Xbox Price To Shadow PS2, Not GameCube

Thanks to Reuters for their story indicating Microsoft won't necessarily act on Nintendo hardware price reductions. Xbox boss Robbie Bach, in a Tokyo news conference, suggested "...the company's main benchmark when it comes to pricing would remain Sony... and not Nintendo", and added "We've been selling at a price premium to GameCube since the first day and I don't think that's going to change." Elsewhere in the news conference, Bach talked about the long-term growth of consoles, estimating that "...video games have a penetration rate of about 40 percent, but that rate can grow to 80 percent over the next decade if games become more appealing to a wider audience."