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Building Better Spam

Posted by michael on from the for-great-profit dept.

henbane writes "Cringely is plugging a new method of advertising from Dr. Jim Kowalick and Mario Fantoni. Their book entitled 'E-Mailing Your Way to Sales With the Taguchi Approach' is out in the autumn. What could be worse than a method which increases the returns on spam?"

3 of 298 comments (clear)

  1. What does this have to do with spam? by NineNine · · Score: 4, Informative

    Did anybody RTFA? What does this have to do with spam? This is a originally a way of improving processes, primarily in engineering and/or manufacturing. Now, it's been applied to marketing. Since when is all spam considered marketing? I give this article a -1, Troll.

  2. Taguchi Method by robbyjo · · Score: 4, Informative

    For those of you interested on learning Taguchi method. Here's a good intro.

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  3. Re:What could be worse... by azav · · Score: 5, Informative

    If you read the article, this is not about spam. It is about using an engineering methodology to identify and reduce variables that affect the successful outcome of a product. This approach is then being turned to advertising and marketing. If anything, it will produce a less annoying advertising message. Something I'm sure we all would not mind seeing.

    The title of the Slashdot article is misleading.

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