Building Better Spam

henbane writes "Cringely is plugging a new method of advertising from Dr. Jim Kowalick and Mario Fantoni. Their book entitled 'E-Mailing Your Way to Sales With the Taguchi Approach' is out in the autumn. What could be worse than a method which increases the returns on spam?"

Comments

Re:With the current cost of SPAM

[pavon]

This improvement isn't about targeting specific gullible who are more likely to respond. It is about an easy, rigorous way to fine tune what the spam says to better play on one's gullibility. And the analysis is quite cheap, so it is well worth the effort.

Or in your analogy, they are still hitting as many people with their better carpet bomb, but sustain more fatalities.