Amazon to Take on Google?

KRck writes "Looks like Amazon is going to jump into the search engine business and try and compete directly with Google, by building a new company A9 which they hope to launch in October."

Comments

Didn't they up prices for loyal customers?

[caluml]

I remember reading about Amazon using cookies to raise the prices for returning customers. How do we know they won't monitor searches, and use it to put up prices for things that you might be interested in?
Case in point: I was buying a ticket for a flight, and when I started, there were lots of available seats on a variety of days at 317 each way. By the time I had gone through the process, put in my credit card details to buy it, and hit submit, a message appeared saying "The seating information has changed, please start from the beginning again." Magically, all the seats on all the same days had jumped to 900 each way. My point? I don't know. But Amazon has played dirty before. And I don't trust them.

Anyway, I didn't book my tickets with British Airways. Some other mug will have to pay the inflated prices.