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Apple Chromes Its Logo
Val42K writes "Personally, I like the original logo, but Apple has decided to changed their familiar logo in the latest release of the OS X operating system. It has the same shape but has a chrome finish, like the robots of Hajime Sorayama." Does it look anything like the image we're using for this story, the one on the outside of most Apple hardware and software boxes? What am I missing?
I'm a Mac user. I like OS X. I like Apple, in general. And for what it's worth, I don't really think Apple making their logo shiny is really /. material.
First there was the TiBook, and now the AlBook, then there was the brushed metal skinned software in OS X, then the sexy G5, now the logo.
With the rumours of Panther being brushed metal heaven, is this a new corporate image, moving away from the lickable aqua (at least the iMac, eMac, and iBook range remain lickable) to a smooth, sharp image?
The best way to check will be to see what Dell and Co will bring out in 12-18 months time, and look at the interface on MS Bonghorn when it comes out in 3 years time.
InfoSec that matters, when it counts.
This is only a rumor, not hard news last I know. There is no press release about it, there is not a single incarnation of the shiny logo on apples webpage (that I can find) the only indication of this is in the Boot and 'About This Mac' windows. Even the menu bar Apple is still the blue or grey one like /. uses.
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People should clarify reality and rumors.
http://macslash.org/article.pl?sid=03/09/26/165
Apple has been using different versions of its logo for as long as I can remember. Even back when they used the 7-color "rainbow" logo, they also used simpler, monochromatic versions on promotional literature, documentation, some business cards, t-shirts, etc.
It did seem significant to many of us when Apple dropped the rainbow logo in favor of a solid one. Apple was changing, and we were afraid that its spirit of playful innovation would be lost in the corporate shuffle. We were relieved to find over time that playful innovation remained despite the logo change, and that the new logo brought with it a number of products that the general public wanted to buy. I guess we'd forgotten that years before, when Apple dropped the Cupertino font in favor of Apple Garamond in its logo, the sky also hadn't fallen.
The fact that Apple decided to put a version of its logo rendered in chrome in the about box of a product that hasn't even been released yet doesn't feel like a significant change. After all, there's a version of the logo rendered in shiny blue in my menu bar right now, and the G4-based iMacs have always had a shiny metalic Apple logo. It's a minor change that may or may not stick around for a while.
The one thing you can bet on is that even if it sticks, this change is not permanent: Apple will change its logo anytime it feels it needs to freshen up its corporate image. All companies do this to some degree.
If you ask me, the company that has the most fun with its logo is Google.