Track a Soda Can with GPS?

Posted by michael on Tuesday September 30, 2003 @08:21AM from the drink-pepsi dept.

I am Kobayashi writes "According to the Indianapolis Star Online, next summer Coca-cola will feature a promotion in which winners will be located by satellites tracking GPS devices implanted in the winning cans.... Hopefully they track you fast before you throw-away (or recycle) your winning can...." And in another bit of Coke news, they've got a new high-tech billboard: jhkoh writes "Reuters/Yahoo is reporting that Coca-Cola has unveiled an 'intelligent' billboard in London's Piccadilly Circus -- at 99 feet wide, the world's biggest -- that supposedly will respond to weather, movement, and SMS text messages. The billboard itself is 52 square meters of LED display. How soon before someone hacks it?"

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Re:Now I'm afraid. by bmetzler · 2003-09-30 12:55 · Score: 0, Flamebait

This is the start of something bad. Once Joe Q. Public starts to think that this is cool, he won't mind having every single thing he buys trackable by satelite. He won't even think about it, and thus he'll be a little less free.
2 Questions.

First, what's wrong with having everything I purchase trackable.

And second, *how* will this make me less free?

I'm serious, I want answers. Because I have no problem buying Coke with GPS locator doodads in them, and I seriously can't figure out how that will make me less free.
-Brent