Group Asks Gov't to Crack Down on Product Placement
Buck Mulligan writes "The rise of commercial-skipping Tivo has resulted in greater reliance on "product placement," and Commercial Alert has filed a petition (pdf) with the Federal Trade Commission urging the agency to crack down on the practice. Gary Ruskin of Commercial Alert writes: "The interweaving of advertising and programming has become so routine that television networks now are selling to advertisers a measure of control over aspects of their programming. Some programs are so packed with product placements that they are approaching the appearance of infomercials. The head of a company that obtained repeated product placements actually called one such program 'a great infomercial.' Yet these programs typically lack the disclosure required of infomercials to uphold honesty and fair dealing.""
I was just sitting here drinking my Syrup-syra from a new, bigger 24 oz. bottle when I spilled some on my new PoP(TM) pre-torn bleached shirt because I was laughing at the SUK network, the best channel in the world when I realized, damn, we're surrounded by advertising.
I quickly got into my Maku Jumhp basketball shoes and ran outside, trying to get away from the labels and icons.
Banaaaana!