Can Digital TV Games Make It In The States?

Thanks to GameZone for their interview with Colin Anderson of developers Denki, as they discuss "if interactive TV can succeed in the gaming world", following Denki's continued UK releases of games played on set-top TV-receiving boxes, with titles including Denki Blocks and an updated Super Breakout. Denki's Anderson suggests: "It's not that digital TV games haven't been successful in North America, it's simply that they haven't been available up until recently... the US [is] around 12-18 months behind Europe", and also points out the different target audience for the format: "The interactive television audience tends to be 50-55% female with the most popular age ranges being under 12 and over 30. It's a real challenge from a designer's point of view to build a product that appeals equally across such a wide demographic." Would you play games on your digital TV box?