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Microsoft Wants to Project "Cool" Image

Posted by michael on from the it's-cool-to-get-viruses dept.

rocketjam writes "C-Net is reporting that Microsoft is working to get their products placed in popular TV shows like Fox's "24" and HBO's "The Wire" as part of a push from executive Jim Allchin called 'cool form factor'. Like MacDonald's recent hip-makeover marketing efforts, Allchin wants to engender a hip, consumer brand image for the company which is largely perceived as an enterprise software company. Microsoft would like to capture some of the cachet that Apple Computer has among the fashionable and Hollywood tech elite."

6 of 568 comments (clear)

  1. FP by Anonymous Coward · · Score: -1, Troll

    FP YOU FUCKING HARD-ONS!

  2. Re:Newest 24 by sacherjj · · Score: 0, Troll

    No, he would have another person with an Intel box that completes the task faster and the world blows up because Macs can't keep up. :)

  3. Re:Microsoft paying for what's free to Apple by Anonymous Coward · · Score: -1, Troll

    My PC with its Lian Li brushed aluminum case is far cooler than any retro looking Mac I've ver seen. What the fuck is up with that 70's striped plastic shit anyways?

    Apple...Steve...dude that shit is sooo passe. Come over to my house and look at my PC. That is the future of case design.

  4. Re:MS in South Park movie by Anonymous Coward · · Score: -1, Troll

    or busy groping each other on the back row :\

    The ":\" suggests you're jealous.

  5. Re:Newest 24 by AKnightCowboy · · Score: -1, Troll
    Eh hem... There WAS a G5 in the background.

    Feh.
    PowerPC G5 == old and busted.

    AMD Opteron/Athlon64 == new hotness. :-)

  6. Re:Newest 24 by sacherjj · · Score: -1, Troll

    Dollar per dollar (another way to say "for the same coin") a PC WILL GO FASTER than a G5. So, for the same amount as a G5 system, you will have a faster computer. This is not new news.