EA Muscling In On Hollywood?

Thanks to the New York Times/Naples Daily News for their article discussing Electronic Arts' gigantic expansion of its Los Angeles offices, and discussing how they're poaching Hollywood talent to expand the LA division, with 1,000 employees planned there by 2010. The article suggests that "Ninety percent of these [new EA] workers will be creative types who formerly would have worked in television or in the movies - animators, digital artists, writers, directors and set and costume designers", and although it's pointed out that "Electronic Arts is not going whole-hog-Hollywood", at least one analyst suggests that, fearing the competition, "the Hollywood studios, many of whom tried building their own games divisions in the mid-'90s, could decide to start developing games again or could make the rights to movies very expensive."