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EMusic Acquired, Halting Unlimited Downloads
wallabywatson writes "EMusic.com have announced that they are cancelling their $9.99 a month unlimited download service after being acquired by Dimensional Associates LLC. Instead, subscribers will be limited to 40 downloads (ie 3ish albums) per month. A new premium $50 a month service will allow 300 tracks (~25 albums). The service details have been released as have new terms and conditions. If, like me, you think this sucks and want to cancel your subscription go here before November 8, 2003."
It's not nearly as good as it used to be, but it's not bad. It's way cheaper than buying music in the store. Everyone is always saying that if CD's were $5 that they'd buy them all the time; well, here they are less than $5 so what's the problem?
Aw crap, ninjas!
40 downloads? That's a joke right? The main reason I even subscribed in the first place is so I could just browse around and FIND music I liked. And no, Kazaa dos not make music (ie music you've never heard) easy to find, it only finds things that you already want. At a mere 40 I doubt I'll find much of anything. Hell by the time I did find an artist I liked I'd probably be at my cap anyway. It's really sad considering how much I've been preaching about emusic.com and now it's been completely fucked up.
Well, now they can make guaranteed payouts to rights holders; I'm not so sure this is a death knell. Probably an intense metamorphosis in subscriber base.
We've been saying it on the currently-dead message boards for months -- if all of Emusic's subscribers downloaded as much as we did, they'd expire overnight, taking in less than a penny per track.
It was only a matter of time before they had to revamp their pricing structure. I just didn't expect so drastic of a change.
Despite repeated attempts to characterize it as such, Emusic has never been an unlimited download service. An arbitrary limit of 2000 songs per month was established on every account. Of course, Emusic never bothered to tell anyone about this limit until they actually went over, at which point their account was cancelled and money refunded.
With a business strategy like this, it's not hard to see why Emusic is being acquired. Unfortunately, it's hard to see how this new pricing structure will work any better with a music catalog that is decidedly obscure.
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The reward, though, is getting turned onto bands that you would have never found out about otherwise. You download 20 CD's in a month, and out of those you find 2 new bands that you think are really cool. You can then check the "you might like" links and branch out from there. Over a couple of years, you wind up with a pretty good education in indie music. It had the potential to really elevate indie music to a new level of acceptance (like IFC & Sundance try to do for indie film).
but not anymore. That's what people are complaining about. I'd be willing to pay more per month, but I won't pay to lose the joys of exploration. The reason eMusic will hurt from this is that their catalog is really not strong enough in mainstream music selections to provide a compelling value proposition other than the joy of exploration. Of the 400-500 CD's (not tracks) I've downloaded, there are probably 100 that I think are really good. That's 20%. At 40 tracks a month, that means I'll average out 8 really good songs a month; if I'm lucky, those will be on one CD & I'll discover - when I'm lucky - 1 new band I like a month.
It's not about the cost per song I like. It's somewhat about the cost of songs I don't like, but moreso about the loss of exploration. It's the same reason people want to hold onto Kazaa, but we were exploring legally & in a socially responsible manner. It's the loss of discovery that's killing me, not the price per song.
Before eMusic, I was not even familiar with Mogwai(!), much less bands like Wheat, South San Gabriel, Mark Eitzel, or Claire Voyant. I'm not in college anymore - eMusic was my connection to new, non-corporate album-oriented music. And now that connection is lost.