First Lawsuits Filed under Missouri's No-Spam Law
darksoulz writes "The St. Louis Business Journal is reporting that Jay Nixon, Missouri's attorney general, has filed the first lawsuits under the new no-spam law against two Florida spammers. The law doesn't totally prohibit spam, it just requires that the subject line be tagged to let consumers know that it is an advertisement. One of the lawsuit recipients even managed to spam an address maintained by the attorney general's office."
The spam trade is possible because of one thing:
Sending millions of emails is extremely inexpensive and like the old adage "ask a million girls for a date and no matter how ugly you are, you'll probably get a few takers"
If it becomes expensive to spam, then the spam will stop and email advertising will become what it's good for, telling potential customers about products that they ARE interested in.
I can't wait for the California law to take effect. It's way more restrictive. I pity the spammers.
M