Michael Robertson Talks VoIP With Voxilla
Vick writes "Two 'Bad Boys' of internet audio, MP3.com's Michael Robertson and Kazaa's Niklas Zenstrom, are done taking on the recording industry. Now their big fight is with the telephone companies and, apparently, one another. In one corner is Zenstrom's Skype, a software-only VoIP product that uses its own protocol and is banking on the huge popularity of Kazaa for its success. In the other corner is Robertson's SIPPhone.com, trying to simplify VoIP, and using the standard SIP protocol, to try to bring internet telephony to the masses. In this Voxilla.com interview, Robertson talks about the future of VoIP and minces no words in explaining why Zenstrom and the Kazaa boys have got it all wrong." (Last month, we posted about Skype.)
Try this one:
Proprietary does not mean bad or unsuccessful.
I have no problem with your religion until you decide it's reason to deprive others of the truth.
... not so open your brain falls out.
The flip side is that sometimes a standard can be *too* open, too easily built upon, and it fragments because no one can agree on exactly what it is any more.
User_A has a SIP phone that supports session-timer, OPTIONS, REFER, and NOTIFY. User_B has a SIP phone that supports rel-100, PRACK, SUBSCRIBE, and NOTIFY. User_C has a SIP phone that supports MESSAGE, session-timer, and OPTIONS. All of these are SIP phones, and you could probably make a phone call between all of them, but will any/all more advanced services work between them? Hard to say, but each manufacturer behind the phones can call it a fully compliant SIP 2.0 phone.
If the standard is toooo open, everyone will have to be checking the labels to see which extensions each phone has to make sure it interops with another one... or they will all just default to buying the well known brand name/proprietary implementation, if only because they know it will work with everyone else who bought the same brand name.
VOXILLA.COM Staff Report
It says a lot about the future of internet telephony that two of the most successful bad boys of the internet - Kazaas Niklas Zenstrom and MP3.coms Michael Robertson - have turned their attention to promoting the growth of Voice over IP.
Both Zenstrom and Robertson incurred the ire of the music industry and the Recording Institute Association of America because the technologies they helped establish made it much easier to download copyrighted music over the net. Robertson came first by helping to make the MP3 compression format the ubiquitous standard for audio on the net. Zenstrom followed by releasing Kazaa, which quickly became the most popular P2P program used by music sharers around the world.
Now the pair are slashing away at a whole different breed of industry titan: the giant telephone companies. But, though they share a common adversary, they have chosen to fight their new battles in entirely different ways.
Zenstrom is hoping to bring the telephone giants to their knees with Skype, an IP-to-IP VoIP software program that currently works only in Microsoft Windows and utilizes a proprietary protocol to establish voice connections between its users. Banking on the popularity of Kazaa, Zenstrom says more than 1.2 million users worldwide have downloaded Skype.
Robertson, on the other hand, has chosen a totally different route. His SIPPhone.com provides users with two telephones for less than $130. The SIPPhones, manufactured by Grandstream, connect to an Ethernet port and utilize the SIP protocol, which is quickly becoming the de facto standard for IP-to-IP voice communications.
Robertson is hoping that SIP becomes as widespread as MP3, and believes SIPPhone will help carry it a large portion of the way there.
In a way, Robertson is trying to do with SIP what he did for MP3 and later with Linux with his still-kicking Lindows operating system: Take a technology that works well but is understood only by the geekiest of computer users, simplify it to its most basic form, and market it to typical consumers directly.
Robertson still does not know how his new company will ever make a profit. His goal is to make it available to millions of users and go from there. Having sold MP3.com to Vivendi for more than $370 million in 2001, he can probably take his time to get there.
We caught up with Robertson during VON 2003 in Boston last month. Heres our conversation:
Voxilla: The SIPPhone has been out for nearly two months. So whos signing up?
Michael Robertson: I would say that probably the number 1 feedback we get is that its from international users. Theyll get two phones, theyll try them out and then theyll email us with Hey, Im ordering two more because I have a friend, or a co-worker, or an office in, fill in the foreign country here, India, China, Mexico. Thats one of the key uses were seeing initially.
V: Do you see international use as the major driving force behind VoIP growth?
MR: Yes. Thats where people pay huge phone rates. They want to avoid those huge phone bills. Thats where the phone bills get the biggest because you have private and government monopolies that own a lot of these companies. So it makes economic sense.
V: SIPPhone has announced an interconnectivity agreement with Packet8. Are you interested in doing the same with others, such as
Nader-2004
VoIP will not make it unless two things are satisfied:
1. That a standard protocol is established. 2. It is packaged in a convenient form so that minimal effort will be required of people switching from land lines.
The obvious attraction of VoIP is not enough on itself to make it succesful, rather it will need a big push in order to get going. All I have seen so far is that it has barely advanced beyond the simple voice chatting features of an IM client such as ICQ. It needs to become more than just a fancy feature to list out. A standard protocol is without question the key as it was the creation of the 802.11 protocols that allowed WiFi to take off into what it is today. my 2 cents.
Checking out my form of escapism.
The internet comes along and suddenly lots of circuts are open for extended periods for a single fee. In Australia it took a long time for Telstra to accept that internet data calls should not be charged on a time basis. They realized at last that if you're a telco that's OK if its a marginal exercise and you can add circuts into the core network to utilize capacity (even if you have to provide additional capacity it can still be profitable at the margin).
But now someone wants to move all traffic into the additional lines and leave your 'core' circut sales out of the equation. So before you would call China twice a day and it would cost you $1.00 for the call and 20c for the daily internet connection. Now with VOIP you get it all for 20c. The low income additional circuts have to pay for all network costs.
Even if you think telcos overcharge they will be reasonably upset if suddenly all their long distance calls go VOIP and they get no income from them but still have the same traffic volumes.
Does anyone think they will sit and watch it happen.
Is it just me, or is it really aggravating that Michael Robertson even gets media attention in the first place? This guy makes headlines promoting his(?) new business strategy focusing on The Next Big Thing. Yet every time he's tried, he's failed. MP3.com and Lindows stick out in my mind the most, and maybe there are others.
Really... Roberson isn't coming up with ideas that nobody's ever heard of before, and he sure as shit isn't a marketing genius. So WHY do I keep reading about him in various places? What has he ever done to deserve the media attention that he gets?
Linphone offers SIP calling for Linux.
I'm scared of numbers that can't be written as a fraction. It's an irrational fear.
There's a LOT of open standards VOIP work - see openh323.org and other usual suspects. It turns out that many of the VOIP hardware makers are really happy to fund open standards development so there's something for their equipment to talk to, whether they make voice cards for PCs (either single-user or small PBX cards), or IP PBXs that want more features to make them interesting to users, or boxes that provide some glue function, or whatever, and even Cisco is funding some of them, and some of the little software companies are happy to do open standards work as part of consulting to the hardware people.
New PBXs are pretty much all migrating to IP-based; it's much easier to reuse low-cost PC hardware platforms and build good tools that way. The big PBX makers are generally taking their old PBXs and adding IP features on the side (as opposed to the big router makers adding VOIP boards to connect to old PBXs and telcos), and the real question for most of their customers is when to rip out the old stuff and replace it (for new buildings that need PBXs, it's obvious that IP PBXs are the way to go), because you really start to get operational benefits when you can interconnect multiple locations that way. The PBX industry could have gone to quasi-open standards with ISDN in the late 80s, to take advantage of the reduced development costs and simplicity, but it mostly didn't happen.
The real complexities are the interactions with existing public switched phone companies. There's a huge amount of economic and regulatory baggage built around who pays who how much money when a phone call gets handed off between parties. In the US, there's the originating local telco, the long distance telco (if it's long distance), the delivering telco (if it's not the originating telco), and the Gore Tax folks, all of whom want their cut of the money, and the settlements and pricing aren't really appropriate to the much lower costs of IP telephony, and the prices and regulators are different for intra-state vs. inter-state calls. In the international calling market, this
Bill Stewart
New Fast-Compression-only CPR http://preview.tinyurl.com/dy575ks