True Crime - Good Cop, GTA - Bad Cop?

Thanks to GameDevLeague for their article discussing discussing the Grand Theft Auto-like Activision game True Crime, and its good cop/bad cop dilemma. The author argues: "In Differentiate or Die, Jack Trout says if you're not the leading brand with the killer attribute - then you should go 'opposite' the leading brand's killer attribute." He continues: "What attribute does GTA own? Crime. How do you go opposite of crime? Law enforcement." But he laments that, while you play a cop in the game, "...Activision went and called it True Crime! And buried the law enforcement angle so deep I can barely even tell from the ad copy that's what it's about." So does everyone "want to be bad" nowadays, thus Activision's clone-like marketing ploy, or do users genuinely not care as long as the game is fun?

Comments

Dress Ups

[Yakman]

In GTA3: Vice City I like to put on the police uniform and calmly drive around the streets in a Police Cruiser. When I see a gang of Haitians or Cubans I will proceed to exit my vehicle, AND BEAT THE LIVING CRAP OUT OF THEM WITH MY TRUNCHEON. Then I get back in my car and keep driving.

Sometimes I use the minigun.

I like stories.

Re:Franchise begging to be taken care of...

[Win98crash]

You ride along on patrol looking for bad guys in Lakeview, WA

I know you meant *Redmond, WA*